You know video has superpowers.

You know they can help you generate and educate leads, extend your reach, and drive sales.

You know how much businesses can benefit from including video in their sales and marketing strategy.

But there’s one problem…

You don’t know where to begin.

You’ve never made a video before. Your industry has nothing to do with video. And quite frankly, you don’t feel very creative, so the idea of making a great video feels nothing more than a dream.  

We understand. We can’t all be video experts.

But that shouldn’t deter you from creating videos for your business. Whether you decide to take a DIY approach or find a great production team to work with, there are ways to create successful videos, as long as you know a few key elements to consider as you begin pre-production.

So how do you know if your video will be a good one?

I’ll show you the 5 things that you need to think about to set your video up for success. Take a look!

In this video, you’ll learn:

  • How to determine if your video is successful
  • When (and why) the quality of your video matters
  • What to consider when you’re preparing to make a video
  • Why it’s important to focus on creating relevant content for both your brand and your audience

If you’re ready to start planning your next video, then download our free Pre-Production checklist!

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As head of WireBuzz’s video production department, Stronz brings an impressive background of experience, including work on three Emmy-award winning projects. He also shares production tips on his personal blog.

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