Posted by Marcus Krieg | September 29, 2016
You want your YouTube videos to get a lot of views. And while video views aren’t always the best metric for evaluating your video’s success, they are an essential ingredient.
With YouTube, your primary goal should be generating leads for your business. And when it comes to lead generation on YouTube, you should be focused on two metrics:
- Views: The total number of video views
- Conversion Rates: The percentage of viewers who opt-in and become a lead after watching your video
Views are all about exposure. As you get more views, the total number of conversions should increase.
That’s assuming, of course, that your views are coming from the right people. Otherwise your conversion rate will go down.
That’s why viral marketing videos usually don’t convert very well — they don’t attract the right types of viewers.
As for conversion rates, if you’ve followed our process about choosing profitable topics and scripting your videos based on proven copywriting frameworks, then you should already have the conversion rate side down.
So for this edition of This Week In Video Marketing, we’re going to focus on how to get your new YouTube video more views by optimizing it for YouTube SEO.
How To Get Your Videos To Rank On YouTube
Many marketers forget that YouTube is actually the second-largest search engine in the world, after only Google.
So if you want more high-quality video views, YouTube SEO is an absolute must for your videos.
Fortunately, it’s not that hard if you have a good video and use good judgment.
You can’t trick YouTube into ranking your video, but you absolutely can help your videos rank by understanding how YouTube’s algorithm works, then creating and optimizing your videos in a way that aligns with YouTube’s goals.
Discover YouTube’s most important SEO ranking factors in this video.
Why You Need To Write Better YouTube Titles
There are several things you can do to help your videos rank in YouTube search, but none are half as important as your video title.
Now obviously we’re assuming that your video is good and that it meets the promise you make in your headline. You wouldn’t, for example, give your video a how-to title and not provide action-oriented content.
So first and foremost, your video needs to be good and the title you choose for it needs to be relevant.
But what are some other factors that are important when writing effective YouTube titles?
Find out in this video.
Get Our Free YouTube SEO Ebook
Ready to take your YouTube SEO to the next level?
Then you should check out our free YouTube SEO ebook. In it, we break down all the most important YouTube ranking factors and detail specifically how to optimize your videos for each of them.
Specifically, you’ll discover:
- YouTube’s business goals and why they’re important for marketers to understand
- How YouTube determines which videos should rank
- How to create a video that’s designed to rank well on YouTube
- What to optimize after your video has been uploaded to YouTube
To get your free copy, just click here and fill out the form.
Latest posts by Marcus Krieg (see all)
- Little Details Take Your Videos From Good To Great - November 25, 2016
- How to Build & Manage an Exceptional Video Team - November 17, 2016
- When is YouTube a Good Option for Marketers (Ep. 49) - November 15, 2016