What Marketers Need to Know About Video Pre-Production (Ep. 11)

What Marketers Need To Know About Video Pre-Production with Stronz Vanderploeg

Want to make sure your next video project goes smoothly?

If so, pre-production is your best friend.

So in this episode of Video Marketing Mastery, we have WireBuzz’s Director of Production, Stronz Vanderploeg ready to tell us what marketers need to know about video pre-production.

If you follow his advice, you’ll be able to:

  • Create significantly more effective videos
  • Ensure you get EXACTLY what you want
  • and avoid costly mistakes and omissions that move you off-budget

Get the episode on iTunes here: http://apple.co/1WY3Yot

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In This Episode, You’ll Learn:

  • Why pre-production is essential for video marketing success
  • The process that goes into “pre-production” for a video project
  • Why spending an appropriate amount of time on pre-production ensures you get the video you want
  • What is a “storyboard” and why are they important?
  • How to use your storyboard to create a “shot-list” for your video shoot
  • The risks you face by skipping pre-production
  • How pre-production helps mitigate the risk of a video not performing as expected
  • How to align your project with your budget during pre-production (casting talent, shoot locations, number of shoot days, etc.)
  • What to do if you have a short window for pre-production

Links & Resources

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.