The Types of Videos That Perform Best on YouTube (Ep. 34)


The Types of Videos That Perform Best on YouTube

Do you ever look at what’s trending on YouTube? If it’s not a video about breaking news, it’s probably a music video, or a new episode from a popular YouTube channel.

Basically, people want to be entertained. And YouTube knows how to deliver.

So if your business is thinking about making videos for YouTube, you may be wondering how to get started and stand out.

You should be making videos everyone wants to watch…right?

As it turns out, broadcasting doesn’t work for most businesses on YouTube — even if you come up with a great idea for an entertaining YouTube video, that kind of content probably won’t get people to to buy.

So what does work for businesses on YouTube?

Narrowcasting, or focusing your content on the needs of your target customers. Instead of trying to reach everyone, niche down and be relentlessly helpful.

While it may not net you millions of video views, this strategy works amazingly well for attracting buyers.  

Once you know what your target customers need, you’re in a much better position to create YouTube content that generates ROI.

In this episode, I’ll show you how to determine what types of videos you can make for YouTube that will work best for your business.

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In This Episode, You’ll Learn:

  • News Update: Facebook announced a new automated video that pulls birthday comments written by friends and can be published the day after your birthday
  • News Update: After the release of Facebook’s second quarterly earnings, Mark Zuckerberg announced that the company will continue to make video an integral part of the platform — find out why
  • News Update: Last week, dating apps like Tinder and Grindr saw a massive increase in the number of users in Philadelphia, where the Democratic National Convention took place
  • News Update: The International Olympic Committee is trying to restrict Twitter coverage of the 2016 games, and is threatening to take legal action against any non-sponsored brands that tweet anything trademarked or related to the games, including photos and hashtags like #Rio2016 or #TeamUSA
  • What types of content performs best on YouTube for businesses
  • How to measure the demand of a video you’re thinking of creating
  • How to use relevant videos on YouTube to help you make better content
  • Why it’s valuable to be yourself on YouTube
  • How to use FAQ’s to improve search rankings
  • How thought leadership videos are different from tutorials — and how to use them correctly

Links & Resources

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.