Posted by Marcus Krieg | October 27, 2016
Last week we explored the importance of customizing your videos for different platforms, but to do so effectively, you need to know how each platform differs.
And of all the platforms you could share videos on, the two most popular (by far) are YouTube and Facebook.
Fortunately, they also provide a perfect example of just how different two platforms can be.
The context couldn’t be more different; when people go to YouTube, they’re usually going there to do something specific. But on Facebook, people just scroll through the newsfeed until something catches their eye.
YouTube is the world’s second largest search engine, while your Facebook videos disappear from the newsfeed after a couple days.
YouTube doesn’t consider autoplays as “views,” whereas Facebook videos autoplay in the newsfeed (without sound) and record views after 3 seconds.
It’s difficult to imagine how these video platforms could be any more different.
And yet, most marketers continue to treat the platforms like they’re the same.
Find out why that’s a mistake This Week In Video Marketing!