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  • Little Details Take Your Videos From Good To Great

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    “It’s the little details that are vital. Little things make big things happen.” — Coach John Wooden

    Legendary basketball coach John Wooden led UCLA to 10 National Championships in just a 12-year span.

    He’s famous for teaching his players not only how to dribble, pass, and shoot, but also the little things like lacing and tying your shoes properly (to prevent blisters and injuries). “Coach” knew that when you’re operating at the highest levels of competition, it’s those little things that separate good teams from great teams.

    And what is more competitive than marketing in the modern era? Your prospects are inundated by over 3000 marketing messages each day and 71% of them are increasing their budgets in video.

    That’s why This Week In Video Marketing, our team takes aim at some of the little details that separate “good” videos from “great” videos. Check it out!

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  • How To Look More Confident On Video

    How to look more confident on video

    Can you feel it?

    Sweat pooling in your hands…

    The “thump thump thump” of your heart…

    A sense of foreboding, like you’re waiting outside the principal’s office.

    If you’re new to presenting on camera, you may be feeling a slight panic. And guess what?

    That’s normal.

    There’s something about being on-the-spot, all eyes on you, that can make even the most confident extrovert feel sheepish.

    But it doesn’t have to be that way.

    You can significantly improve your performance on camera by following a few simple tips, which I’ll be sharing with you in this post.

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