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  • How To Create a Conference Strategy

    How to Create a Conference Strategy

    What is the one thing you absolutely must have to successfully exhibit at a conference or trade show?

    Attention.

    You have to get the attention of the audience. Until you have their attention, you can’t build relationships or sell your product.

    But this is nothing new. Trade shows have roots in the ancient souks of the cazbah, where traders brought caravans of the most enticing wares to bazaars to sell.

    These were spectacular festivals, magical and mysterious blends of bartering and one-upmanship.

    Much like today’s exhibit halls, booth owners sought to stand out from the crowd. But each successful strategy spread like wildfire throughout the community, nullifying the innovator’s competitive advantage.

    As our products have evolved over time, so too have our methods for captivating the audience.

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  • 10 Quick Tips to Dominate Twitter at Your Next Conference

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    It sucks, doesn’t it?

    You spend thousands of dollars bringing your company to a conference, only to get average (or below average) results.

    In the past, this usually would happen to organizations that felt they needed to have a presence, but lacked the resources to really “go big.”

    But today it seems that EVERY brand stands out, with flashy colors, elaborate booths, and cool conference “swag.”

    Getting attention can be virtually impossible when everyone is using the same tactics. Walk into any exhibit hall today and you’ll find yourself bombarded with sound, color and motion. It’s an advertiser’s worst nightmare.

    This conference booth “arms race” has driven up the cost of exhibiting at conferences for everyone. And with bigger budgets come greater expectations.

    So how can event coordinators help their brand rise above the noise and stand out? Find out more…

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