So, after all your hard work, you finally got management to fund an exhibit at an industry conference.
The problem is, now everyone’s asking about ROI.
The key to a positive return on investment is two-fold: containing costs while generating a lot of revenue.
Simply put, your plan must support your sales team’s efforts to boost sales at conferences. All it takes is some cooperation and a solid strategy. Luckily, you’ve come to the right place.