Why 71% of Marketers Are Increasing Their Video Budgets (Ep. 33)


Video is effective — 91% of companies already using video marketing agree.

Furthermore, 71% of marketers have plans to increase their video budget.

And honestly, we’re not surprised.

We know that video maintains attention, increases memory recall, and builds trust with viewers. Video improves discoverability in Search, and major social media sites are now prioritizing video to keep users engaged.

So to marketers, making more room in the budget for video creation makes a lot of sense.

That being said, how can you use video in a way that will guarantee ROI?

Sure, if you already have a large audience, you’ll see return, and pretty quickly at that.

But what if you’re a small business that can’t afford to waste resources?

In this episode, Todd speaks from the perspective of a small business owner. Sharing some of the significant lessons he’s learned while using video to grow his company, he’ll show you why video really is worth the investment.

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