inbound marketing Archives - WireBuzz

  • Using Video To Identify & Connect With Prospects (Ep. 37)

    Using Video To Identify & Connect With Prospects

    When it comes to content, video is in a league of its own.

    It extends attention spans and captivates audiences. It evokes emotion like no other form of media. It speeds up the learning process in an enjoyable way.

    But did you know it also makes your business’s expertise scalable? Video can jumpstart your company’s relationship with prospects long before you ever call, email, or meet in-person.

    And with certain video players, you can gather valuable data about your viewer’s interests and needs more efficiently than other content formats.

    But don’t take our word for it…

    In this episode, I interview Dan Tyre, HubSpot’s Director of Sales, about how video can propel your sales results to the next level. Find out why video is a game-changer when it comes to connecting with your potential buyers in this episode of Video Marketing Mastery!

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  • How Video Fits Into The Buyer’s Journey (Ep. 31)

    How Video Fits Into The Buyer’s Journey

    When was the last time you made a big purchase without doing your own research first?

    People want the best, and they’re not going to take your word for it anymore.

    Reading about products, looking up reviews, and checking out competitors are all a normal part of being a consumer today.

    And that’s not all…

    Don’t forget that people must first become aware of their problems or desires before they start researching. Only then can they make a decision.

    These steps are all part of the Buyer’s Journey. And if you understand what your potential customers are going through, then you’re better equipped to make content that will quickly guide your customers through the buying process.

    Not only does this method generate more ROI by helping you deliver your prospects the right content at the right time, but new tools like Wistia and HubSpot help businesses understand their prospect’s needs and behaviors like never before.

    But even with these insights, you still need to make content that your prospects find valuable.

    That’s why we brought in Jason Fair, WireBuzz’s Director of Content Development, to discuss the importance of making videos to complement the Buyer’s Journey.

    Not only will we cover the basics, but we’re going to tell you exactly what types of video will help the buyer along the way.

    This is an episode you won’t want to miss!

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