Content Marketing is the Future of SEO
Old school SEO strategies relied on telling search engines what your content was about to get a first page ranking. And for a long time, that worked. But the jig is up; Google is onto you.
The ultimate goal of a search engine is to provide content that their users are looking for. That means it needs to be relevant, timely, and high quality. Traditional SEO tactics are not well-suited to achieve these objectives, so new strategies need to be used.
The renewed focus on indicators of relevance creates an incentive for inbound marketers to provide specific answers to specific questions. Higher relevance means better engagement, better engagement means better search results. Watch the video below to learn more about definitive indicators of relevance and how search is changing.