Video Post-Production: Why It’s Important and What You Should Expect (Ep. 12)

Video Post-Production: Why It's Important

For most people, post-production is a bit of a mystery.

You know that your video editors are working to transform your raw footage into a beautiful finished product, but what are they really doing and what is your role in the process?

Find out in this episode of Video Marketing Mastery.

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In This Episode, You’ll Learn:

  • Why good post-production is so important to the success of your videos
  • What happens during the post-production
  • How long post-production typically takes
  • Why you should always give a brand style guide to your video editors
  • What to do if you don’t have a style guide
  • Other use-cases for a brand style guide
  • Why you need a feedback and revision process during post-production
  • What we do when we get “bad” feedback, where the suggested changes will actually hurt the effectiveness of the video

Links & Resources

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.