Video Portfolio

  • Natera – Phlebotomy Instructions

    This video was created to solve a big problem Natera was experiencing — too many of labs were submitting bad tests because they weren’t following the proper procedure. As you’d expect, they’d been including written instructions with all of their test kits, but the issue wasn’t going away.

    So to make the instructions easier to understand and follow, we produced this instructional video that goes through the test kit step by step. Since they’ve begun sharing this video with the labs that use their test, they’ve experienced a significant decrease in bad test submissions.