Video Portfolio

  • Invitae – Randy Scott

    About This Video

    Dr. Randy Scott, Biochemist & Co-Founder of Invitae, discusses the fact that genetic diseases are not rare. Every one of us is carrying multiple genetic diseases, we just don’t know which ones.

    This video, as with all content marketing videos, was designed to provide important information to Invitae’s audience of patients and healthcare providers. As you can see when watching the video, Randy is not talking about his product or service.

    Instead, he is correcting a common misconception and offering valuable information to the masses to build relationships with his target customers.

    How We Use Content Marketing Videos

    Content Marketing Videos are designed to provide value to your target customers. As part of an effective strategy, they can amplify the effectiveness of your marketing channels, including:

    • Search engine optimization
    • Email marketing
    • YouTube marketing
    • Social media marketing

    While these videos can be used in a variety of ways, they are most commonly used in the blog section of your website.

    This video type usually runs 1-4 minutes and should have a conversational tone to ensure it feels personal and engaging to your viewers.

    WireBuzz can plan and produce Content Marketing Videos for your business. Contact us to find out more.

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