Posted by Todd Hartley | March 10, 2016
Let’s be honest…
Videos are a significant investment for your company.
Whether you have a big budget, or a small one, when you produce a video, you want to get the most bang for your buck. Right?
And if you do a good job, you could potentially use your video asset for years to come.
But if you don’t put quality first, it’s likely that your videos will become outdated and need to be re-filmed in the future.
So doesn’t it make sense to do them right the first time?
Well that’s what we’re going to talk about in this episode of Video Marketing Mastery.
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In This Episode, You’ll Learn:
- Why it’s important to shoot videos in the highest resolution available
- Why video resolution is even more important on computers and mobile devices than it is on your TV
- Why it’s important to shoot your videos in 4k now, even though most devices can’t handle that resolution yet
- Some of the situations in which you’d want 4k footage, even if you don’t decide to use it today
- Why brands that are built around quality should make 4k video production a priority
- Some of the other factors, in addition to resolution, that affect image quality, such as sensor size, lens, bokeh, compression, etc.
- Why scaling down to HD resolution (1080p) from Ultra-HD (4k) footage still gives you a better image quality than shooting in 1080p
- If shooting your videos in 4k affects the costs of production
Links & Resources
Stronz Discussing 4k Resolution
Thanks for Listening!
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Latest posts by Todd Hartley (see all)
- What Fake News Means for Google and Facebook (Ep. 52) - December 6, 2016
- Viewtopia 2016: How Salesforce Uses Video in their Content Strategy (Ep. 51) - November 29, 2016
- Is Video Better at Driving Traffic or Closing Sales? (Ep. 50) - November 22, 2016