How to Future-Proof Your Videos by Putting Quality First (Ep. 13)

How to future-proof your videos by putting quality first, with Stronz Vanderploeg

Let’s be honest…

Videos are a significant investment for your company.

Whether you have a big budget, or a small one, when you produce a video, you want to get the most bang for your buck. Right?

And if you do a good job, you could potentially use your video asset for years to come.

But if you don’t put quality first, it’s likely that your videos will become outdated and need to be re-filmed in the future.

So doesn’t it make sense to do them right the first time?

Well that’s what we’re going to talk about in this episode of Video Marketing Mastery.

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In This Episode, You’ll Learn:

  • Why it’s important to shoot videos in the highest resolution available
  • Why video resolution is even more important on computers and mobile devices than it is on your TV
  • Why it’s important to shoot your videos in 4k now, even though most devices can’t handle that resolution yet
  • Some of the situations in which you’d want 4k footage, even if you don’t decide to use it today
  • Why brands that are built around quality should make 4k video production a priority
  • Some of the other factors, in addition to resolution, that affect image quality, such as sensor size, lens, bokeh, compression, etc.
  • Why scaling down to HD resolution (1080p) from Ultra-HD (4k) footage still gives you a better image quality than shooting in 1080p
  • If shooting your videos in 4k affects the costs of production

Links & Resources

Stronz Discussing 4k Resolution

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.