How to Create a Video Strategy That Will Achieve Your Business Goals (Ep. 8)

How to Create a video strategy with Marcus Krieg

According to a Vidyard survey, 44% of video marketers cite “lack of an effective strategy” as their #1 obstacle to success.

So in this episode, I’ve got WireBuzz’s Director of Strategy ready to share what you need to know to create an effective video strategy.

He shares why we start every project with strategy, how to choose the right type of video for your goals, and how to structure a video to keep your viewers engaged.

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In This Episode, You’ll Learn:

  • The areas most marketers struggle with video, and how to deal with them
  • The importance of practicing sound content marketing fundamentals when you’re producing videos, such as the buyer’s journey
  • Why you need to view video through the lens of copywriting
  • How to create an emotional reaction that moves your viewers to act
  • Why you should focus on creating videos that fit into your current sales and marketing process, as opposed to starting a new tactic
  • Why you need to know how you’ll use a video before you create it
  • What to do if your target customers don’t realize they need your solution
  • How to build an audience, even if your product isn’t sexy
  • How motion can be used to maintain viewer’s attention

Links & Resources

Dollar Shave Club

Apple’s iPod Commercials

Free Video Topic Selection Worksheet

Wistia’s integration with HubSpot

Thanks for Listening!

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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.