Healthcare Portfolio

  • Physician Bio Videos

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    When relationships and expertise matter most, bio videos shine the brightest. Nothing transfers emotion quite like video. That’s why we recommend biographical videos when a client needs to build relationships with their target audience.

    Trust and authority don’t come standard anymore…even if you wear a white coat. In the Information Age, your customers have more choice than ever before. Bio videos are designed with one goal in mind: build relationships based on trust.

    People do business with people they have relationships with, so we should all be in the business of building relationships. Depending on your business and audience, a bio video may be just what the doctor ordered.
  • Patient Testimonial Videos

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    Much like physician testimonials, patient testimonials are powerful tools for influencing your target audience. Trust and credibility are often the remaining concerns that come between potential customers and a sale.

    Testimonial videos help to alleviate such concerns by putting a real person on camera and letting them tell their story. Testimonials of all types are powerful, but video testimonials are the most powerful of all because they transfer more emotion and are more authentic. That’s why 88% of marketers rank video testimonials as an important part of your video marketing strategy.
  • Patient Education Videos

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    Patient education videos can serve a variety of purposes, which is why they are one of WireBuzz’s most frequently requested video types. They can be used for: search engine optimization, direct-to-patient marketing, social media engagement, email marketing, blogging, and as part of WireBuzz’s proprietary Informed tool.

    In this sample, Dr. Sershon is using his video (and 30 others) to better educate his patients after their appointments. Knowing that patients only retain about 30% of what they’re told, he opted to use our Automated Patient Follow-Up Tool, Informed, to reinforce what he teaches his patients. However, these videos could be quickly re-purposed on YouTube and Dr. Sershon’s website as part of an SEO strategy to drive new patients.

  • Product Overview Videos

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    This simple product overview video is designed to teach physicians about the LumaGem Breast Imaging System. Most brands can benefit from product overview videos, as they visually demonstrate what you’re telling your audience.Using video to communicate the value of your product is much more effective than simply using text. In fact, research has shown that viewers of product videos are 75% more likely to buy your product than people who don’t.

    Video is simply more persuasive than text. Text is just a claim about what your product does, whereas video proves that your claim is true. If you can demonstrate what you’re talking about visually, your target customers will be much more likely to trust your product claims and make a purchase.

    Product overview videos come in many forms, from product demonstrations like this one, to more fully-produced motion graphic-style videos. It all depends on your product, audience, and budget.

  • Physician Testimonial Videos

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    This basic testimonial video discusses the Oncotype DX Prostate Cancer Assay, a genomic test that determines if patients are likely to benefit from treatment.

    The client we produced it for, Genomic Health, uses videos like this one to educate physicians around the country about their test and how it can be used to personalize treatment strategies for patients. It is part of a comprehensive video marketing strategy comprising several different video types targeting both patients and physicians.

  • Motion Graphic Videos: Conference Loop

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    WireBuzz is equipped to produce videos in a variety of different formats, including animated motion graphic videos.

    Motion graphic videos are excellent at attracting attention because the human brain is programmed to fixate on movement and color.

    In addition to their eye-grabbing effect, animated videos allow marketers to use iconography and illustrations to simplify and reinforce their message visually. Research shows that the simultaneous use of auditory and visual information increases message recall be 68%. By taking advantage of these aspects of human psychology, WireBuzz is able to produce videos that attract and retain the attention of your target customers.

    Animated videos can be used with voice-overs (VO) or on-screen text, depending on the audience and how the video is intended be used. In this case, the motion graphic video was designed for Invitae to use in their exhibit booth at medical conferences, where audio frequently isn’t permitted. The motion graphics visually attract the attention of passerby, while the on-screen text educates viewers about our client’s brand.