BASIC Spine Testimonial
We Make Video Marketing Work For YOU
Internet marketing is evolving at such a rapid rate that it’s virtually impossible to remain current on emerging strategies unless you specialize in the field. At WireBuzz, we do just that.
WireBuzz brings together expert content writers, digital marketing strategists, and Emmy award-winning video production professionals to catapult our client’s message above the noise. Our goal is to clearly and compellingly deliver our customer’s value proposition to their target audience by employing the most appropriate and effective technologies available.
Content Marketing is the Future of SEO
Old school SEO strategies relied on telling search engines what your content was about to get a first page ranking. And for a long time, that worked. But the jig is up; Google is onto you.
The ultimate goal of a search engine is to provide content that their users are looking for. That means it needs to be relevant, timely, and high quality. Traditional SEO tactics are not well-suited to achieve these objectives, so new strategies need to be used.
The renewed focus on indicators of relevance creates an incentive for inbound marketers to provide specific answers to specific questions. Higher relevance means better engagement, better engagement means better search results. Watch the video below to learn more about definitive indicators of relevance and how search is changing.
The Biggest Problem Doctors Face
As a specialist in healthcare marketing, one thing I’ve consistently heard from doctors is that what frustrates them most is that they are only able to spend about 10 minutes with each patient.
During those 10 minutes, doctors must define and redefine complicated medical terminology rather than educate and support patients. To compound this, recent research has found that patients retain less than 30% of what they’re told in the exam room. This means that patients often leave confused and anxious, feeling that they were not able to have their questions answered fully. By the time the next appointment comes around, doctors must often start from the beginning instead of being free to discuss new information and treatment strategies.
After hearing of this problem over and over again, I created a simple follow-up tool called Informed that leverages video to improve patient education efficiently.
Get A Digital Strategy Designed For YOUR Business
With so many marketing tactics to choose from it’s difficult for a business to know where to begin. Niche marketers that specialize in one or a few areas of digital marketing will make seemingly compelling arguments for why their tactic or service is the absolute BEST for you…and every other business that will hear them out.
But since no two businesses are exactly the same, cookie-cutter marketing plans don’t make a lot of sense. Even if a particular tactic provides good return on investment, it may not provide you the best ROI you can get for your marketing dollars.
Because WireBuzz provides a full range of digital marketing services, we don’t try force your business into a box. We design efficient marketing strategies from the ground-up that are tailored to your business needs. We are even known to suggest offline tactics to clients when it may better serve their needs.
Experienced Healthcare Marketers
Healthcare marketing is where it all started for WireBuzz. While we’ve expanded our horizons since then, healthcare marketing is still a core competency and passion area for everyone on our team. Our flagship project, Breast Cancer Answers, is a patient awareness campaign that generated 6.3 Million video views in its first year and is still on a path of rapid growth, reaching new patients every day.
We develop video marketing strategies, run campaigns, and amplify existing strategies for leading healthcare providers and health product companies. Our expertise is in harnessing Internet technologies and the power of video to reach your audience in the most effective way possible.
Nurtured: Redefine the Follow-up
In today’s economic climate, business leaders are collecting more and more information before making purchasing decisions. This presents both a challenge and a unique opportunity for savvy sales organizations:
The challenge is that sales reps aren’t granted nearly enough time with prospects to properly educate them to the point where they feel confident making a purchase.
The opportunity is that you can now differentiate your business with Nurtured, a simple follow-tool created by WireBuzz that uses video content to improve your sales conversion rate. Using Nurtured, you are able to continue the education process with your prospects after you leave, dramatically increasing the efficiency of your sales force.
Get Support For Your Sales Team to Close More Deals
At WireBuzz, we’ve developed strategies and tools that enable your sales team to close more deals after initial sales calls using informative videos designed to close more deals.
Research suggests that consumers and business owners are demanding more and more information before making purchases. Over 83% of buyers will review at least 3 pieces of content before making a decision.
This presents a significant challenge for salespeople who need to close the deal right now. The odds of closing deals after initial sales pitches are very low. Scheduling a follow-up appointment can be incredibly difficult and even then you will most likely have to start from the beginning. This means that your salespeople will need to follow-up repeatedly with the same lukewarm leads.
Video Is The Most Powerful Marketing Tool On The Web
The reason our campaigns and tools incorporate video is that it is simply the most powerful digital marketing tool available. It’s better for recall, it’s more persuasive and search engines love it. Video is so effective, we couldn’t hope to list all the reasons it belongs in the best marketing plans… but we’ve tried.
Read on to learn more about the benefits of video.
Get Your Health Site Optimized By Experts For FREE
Does your health website need a check-up? Get it optimized by SEO, Conversion, and Healthcare Marketing experts LIVE on Google+.
WireBuzz & BrowneKnows have consulted on search, conversion optimization and user experience for industry leaders like The American Red Cross and The Mayo Clinic.
Get actionable takeaways to improve search, conversion, and user experience. Submit your contact information below for a chance at having your website optimized live for FREE.
Register to watch the free live event here.
Physician Bio Videos
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lazyloadis invalid or not supported. Note that you will need the Pro Addon for lazyload modes.When relationships and expertise matter most, bio videos shine the brightest. Nothing transfers emotion quite like video. That’s why we recommend biographical videos when a client needs to build relationships with their target audience.
Trust and authority don’t come standard anymore…even if you wear a white coat. In the Information Age, your customers have more choice than ever before. Bio videos are designed with one goal in mind: build relationships based on trust.
People do business with people they have relationships with, so we should all be in the business of building relationships. Depending on your business and audience, a bio video may be just what the doctor ordered.
Patient Testimonial Videos
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lazyloadis invalid or not supported. Note that you will need the Pro Addon for lazyload modes.Much like physician testimonials, patient testimonials are powerful tools for influencing your target audience. Trust and credibility are often the remaining concerns that come between potential customers and a sale.
Testimonial videos help to alleviate such concerns by putting a real person on camera and letting them tell their story. Testimonials of all types are powerful, but video testimonials are the most powerful of all because they transfer more emotion and are more authentic. That’s why 88% of marketers rank video testimonials as an important part of your video marketing strategy.
The explosion of online video consumption all ties back to human nature; people are engaged by video unlike any other message delivery process. That’s because video engages both our auditory and visual neural connections simultaneously, increasing recall of your brand’s message by over 58%. As a result, video is more engaging, more interesting, and more persuasive than any other type of content. That’s why:
- Pages with video are 53x more likely to appear on the 1st page of search results
- Emails with video get 200-300% more click-throughs
- Video doubles the average time website visitors spend on a webpage
- Webpages with video get 3x more inbound links
- People are 75% more likely to buy your product after watching a video
Content Marketing For SEO
Content marketing is an SEO strategy where the focus is placed on providing specific answers to specific questions. This ensures that your content is relevant to search engine users that are looking for information.
By providing high quality information that answers their questions, you naturally get strong indicators of relevance, which is a signal to search engines that your content deserves a high ranking.
What Is Conversion Rate Optimization?
If you want your website to generate as much profit as possible at the lowest operational cost (who doesn’t want that?), then Conversion Rate Optimization (CRO) is exactly what your business needs.
Across the internet, websites average about a 2% conversion rate. What this means is that for every 50 people who visit a website, only one becomes a customer.
CRO is the art and science of making changes, some subtle and some not, to your website to increase the percentage of site visitors that become customers. With the CRO process, it is possible to double or even triple conversion rates across your site.
If math is not your forte, that means you can double or even triple revenue from your website without spending additional funds to increase traffic!
Video is by far the most effective tool for educating people because it caters to all the major methods of learning (auditory, visual, emotional). Plus, many people just don’t like to read.
Utilizing cutting-edge content, social media, and video marketing tools, we help you focus on specific consumer segments to deliver content that drives the results you want. More importantly, we help you measure the effectiveness of the campaigns and adjust in realtime to maximize your investment.
Add Video to your Sales Toolkit
- Pages with video are 53x more likely to get a 1st page search rank
- 85% of people are more likely to buy a product after seeing a video
- Video is more persuasive because it is more emotional
- Emails that have video get 200-300% more click-throughs
- Video doubles the average time on page
- Content pages with video get 2x more inbound links
Video Increases Sales Close Rates
In this information age, you can bet that your prospects will be looking online for information about your product or service. The question is: will they find your content or someone else’s?
By using video, you can own the conversation around your brand. Not only does video increases the odds that your content will get a first page search result, but it also leads to higher click-throughs. By dominating search results discussing your brand, you can further educate your prospects and close deals at a higher rate.
WireBuzz incorporates video into our sales development strategies because it is simply the most persuasive and effective education medium. It caters to all major learning methods (auditory, visual, emotional) and works better for the 79% of people who don’t read content online.
Video Is More Persuasive
The reason video is more persuasive than other types of content is the human brain requires emotional input to make decisions. And no technology is better at conveying emotion than video.
Video caters to the brain’s visual and auditory systems, picking up on cues like body language, facial expressions, imagery and music. This elicits an emotional bond that will influence a person’s choices and actions.
In fact, studies show that over 80% of people say they are more likely to buy a product after watching a video about it.
Patient Education Videos
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Patient education videos can serve a variety of purposes, which is why they are one of WireBuzz’s most frequently requested video types. They can be used for: search engine optimization, direct-to-patient marketing, social media engagement, email marketing, blogging, and as part of WireBuzz’s proprietary Informed tool.
In this sample, Dr. Sershon is using his video (and 30 others) to better educate his patients after their appointments. Knowing that patients only retain about 30% of what they’re told, he opted to use our Automated Patient Follow-Up Tool, Informed, to reinforce what he teaches his patients. However, these videos could be quickly re-purposed on YouTube and Dr. Sershon’s website as part of an SEO strategy to drive new patients.
How Does Content Marketing Work?
Every industry is different, but when your target customer is searching the internet, he or she is looking for something. And odds are, the rest of your audience is looking for the same types of things.
By providing relevant content to your audience, you not only generate traffic to your site and expand your searchable footprint, but you are also positioning yourself as a trusted expert in your field.
Calculate Your Website’s Conversion Rate
To calculate your website’s conversion rate, simply take the number of completed “target actions” on your site and divide that number by the total number of unique site visits. Multiply that decimal by 100 and you have your conversion rate in percent.
How It Works
Informed enables a physician to say,
“I know this is a lot of information, so after our meeting, I will send you a follow-up email with short videos where I explain the details about your specific condition.”
It’s as simple as making a note of which videos you want to send on your patient’s clipboard, and an office manager or medical assistant can take care of sending the email, which only takes about one minute using our Informed tool.
1. Deep Dive
During this first phase, we interview your leadership team to learn about your product and business, conduct competitive analysis, and review your current materials and research. This ensures we know who you are and what makes your business unique before determining how you should be positioned.
Educating physicians on the latest developments and advances in biomedical products and services is essential but increasingly difficult, given the constraints on the doctor’s time. To address this need, WireBuzz has developed strategies that bridge the gap in physician education and outreach.
One of our proprietary tools, Nurtured, helps your representatives maximize their marketing efforts by sending physicians follow-up emails embedded with videos about your product or service. This allows your clients to view your content when they choose, which makes them more receptive to the information and more likely to respond favorably. What’s more, you get databased feedback about which videos were watched and how many times they were watched, so you can assess their interest level.
In addition to Nurtured, WireBuzz has helped organizations deliver targeted content to physicians using a variety of efficient, cost-effective media-based programs, including:
- Live Event Broadcasts from Industry Conferences
- Search Engine Optimization
- Highly-Targeted Video Ads
Marketing to physicians online requires advanced Internet marketing ingenuity to be efficient and effective. With our extensive experience, WireBuzz is uniquely positioned to help you advance your marketing objectives in the healthcare industry.
How Does Nurtured Work?
When meeting with a prospect, Nurtured enables you to say:
“I know you’re crunched for time today but I appreciate you meeting with me. After I leave, I’ll send you a follow-up email with short videos about our product so you can watch them when you have more time.”
After meeting with the prospect, you can log into your account, enter your prospect’s email and name, and select an email template as well as the videos you’d like to send. Within a minute, you’ve followed-up with professional-quality videos explaining your product in greater depth.
FAQ Video Libraries
One of the ways WireBuzz uses video to drive sales is through the use of Frequently Asked Question Video Libraries. FAQ video libraries serve sales goals in a variety of ways but the most important include:
- Prospects are able to have their questions answered on your site.
- Consumers are increasingly searching in question form, so your videos will show up when prospects perform research.
- FAQ videos are inherently more persuasive and consumable than solely text-based information.
Video Builds Trust & Credibility More Effectively
There’s something about seeing a person that connects us on a human level. It is the basis on which we build trust. Video enables you to be more “in sync” with your viewers, allowing you to reinforce your message with intonation, eye “contact” and phrasing that clarifies your intention. They can see you, share your emotions and develop a relationship with you.
WireBuzz begins all projects with a discovery process that helps us understand your brand, your business goals and your target audience. Any campaign or program we recommend will always align with these fundamental elements.
When you work with WireBuzz, you get more than just a video, you get our expertise in end-to-end video campaign management. We’ll work with you to identify the best types of videos and show you how to incorporate them into your digital strategy. That ensures you get videos designed to maximize your investment.
Evergreen Content Builds Your Audience Over Time
If you provide answers to questions or discuss topics that will remain relevant for years (we call this type of content “evergreen”) you will gradually build up your searchable footprint and traffic to your site grow continually.
What Are “Target Actions?”
Target actions are the actions you want visitors to make on your website. Your site may have one or many desired actions and each can be measured and optimized to increase your overall conversion rate. Target actions can vary widely by website and industry, though some of the most common include:
- Newsletter Opt-Ins
- Phone Calls
- Form Submissions
- Social Engagement (Like, +1, Follow, Share, etc)
What It Looks Like
After the meeting, a medical assistant can log in to their account, enter the patient’s email and name, choose an email template and the videos they want to send. Within a minute videos explaining their condition, procedure, or treatment in greater depth has been delivered directly to the patient.
This is when we identify your target audience and determine where they can be reached. Targeting is always the first thing we assess because the methods we use depend on your audience’s motivations, behaviors, and needs.
For example, does your audience engage in search behavior or are they more likely to respond to an ad? If they are searching, your messaging is going to be quite different than if you are reaching them through targeted ad placements.
Patient Education Tools
One of the most common concerns we hear from physicians and their staff is that they have limited time to spend with patients. Patient satisfaction and retention suffer as a result. Furthermore, research suggests that patients only retain 30% of what they’re told during appointments, leading to worse treatment outcomes and increased patient anxiety.
On-demand video is the most powerful tool for educating patients. To achieve this, WireBuzz developed a simple tool called Informed that allows physicians to simply email follow-up videos to their patients after a visit. These videos provide a short tutorial on topics critical to the patient’s visit, such as treatment options or pre-surgical preparation.
These tools are designed to be managed by office staff and it takes less than a minute to send to patients. They are well received by patients and standardize essential information delivery.
What Happens Next?
After you send your email, Nurtured provides you data about which leads are hot, warm or cold depending on whether the email was opened and how many videos were watched. This will enable you to be more efficient when deciding who to follow-up with.
What’s more, when you get your Nurtured tool, you get more than just the tool itself — you get a fully-integrated marketing strategy and Emmy Award-winning video producer to ensure your videos are designed to convert more business.
We’re so confident that Nurtured works, we use it ourselves.
To learn more, give us a call at 480-699-8053.
Nurtured: An Automated Sales Follow-Up Tool
While FAQ Libraries are great when your prospects are looking for information on their own, they aren’t idea to close deals if prospects aren’t proactively searching. This problem is why we designed Nurtured, a video follow-up tool designed to help your sales team close deals at a higher rate.
Nurtured can be used after a sales meeting or conference to send follow-up videos to your prospects. After a sales meeting or conference, your sales rep can log into their encrypted Nurtured account, choose an email template and select which videos they’d like to send to a prospect. Within a minute, your sales rep has followed up with additional information that will help your prospects make a purchase decision.
What’s more, the Nurtured tool helps you sort your leads into Hot, Warm and Cold buckets so your sales reps can follow up more efficiently. Learn more about Nurtured at www.wirebuzz.com/nurtured.
Search Engines Love Video Content
Video is the trump card in the hand of the search engine optimizer. Search engines are looking for signs that your content is engaging to determine if it is worth a high ranking. And nothing boosts engagement like video.
In fact, Forrester research found that the presence of video on a web page makes it 53x more likely to appear on the first page of Google. And, while those percentages are always changing, the principle remains consistent: video increases the searchability of your content.
Video pages send strong “Indicators of Relevance” to search engines, like Google, which boosts the search rank of your content. Some of those tangible benefits for SEO include:
- Doubled Time-On-Page
- 3x More Natural Inbound Links
- 200-300% More Unique Monthly Site Visits
- 41% Higher Click-Through Rates From Search
Increase Your Searchable Footprint
One of the best things about video content is that you can post it on YouTube. While video can dramatically increase your website’s visibility on the major search engines (Google, Bing, Yahoo), few businesses understand how to take advantage of YouTube, the world’s second largest search engine.
Depending on your marketing objectives, your videos can live either on YouTube or on your website. If your video is on YouTube, you can increase your brand’s visibility in search fairly quickly, but the traffic will go to YouTube. But if your video lives on your website, the traffic goes to your site, but it takes longer to build up your rankings and traffic.
When you work with WireBuzz, our marketing team will help you determine which strategy is the best fit for your specific video project.
Product Overview Videos
lazyloadis invalid or not supported. Note that you will need the Pro Addon for lazyload modes.This simple product overview video is designed to teach physicians about the LumaGem Breast Imaging System. Most brands can benefit from product overview videos, as they visually demonstrate what you’re telling your audience.Using video to communicate the value of your product is much more effective than simply using text. In fact, research has shown that viewers of product videos are 75% more likely to buy your product than people who don’t.
Video is simply more persuasive than text. Text is just a claim about what your product does, whereas video proves that your claim is true. If you can demonstrate what you’re talking about visually, your target customers will be much more likely to trust your product claims and make a purchase.
Product overview videos come in many forms, from product demonstrations like this one, to more fully-produced motion graphic-style videos. It all depends on your product, audience, and budget.
Physician Testimonial Videos
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Scripting & Concepts
Our expert team of writers and editors will translate your brand message into visually intriguing stories that engage your target audience.
It may involve special media elements, such as animation or motion graphics, to clarify complex ideas. It’s all about delivering your message or value proposition in the most compelling way possible.
Content Marketing With WireBuzz
WireBuzz was one of the first content marketing agencies out there, but what really makes us unique is how we incorporate affordable video into all our clients’ content.
With our in-house production team and Emmy Award-winning producer, WireBuzz works to develop high-quality videos for your content and ensures it remains in line with Google standards by search optimizing your content both on-site and on YouTube.
How Most Businesses Scale Website Revenue
Most businesses attempt to scale revenue by increasing the amount of money they invest in things like:
- Search Engine Optimization
- Pay-per-Click Advertising
- YouTube Ads
- Display Ads
- TV Commercials
- Radio Ads
- Social Media
And while all of these tactics have their place and can be effective ways to boost your website revenue, the goal of these tactics is to increase the number of visitors to your site. But as you are aware, traffic generation is expensive!
How Informed Can Work for You
Informed sets your practice apart by promoting the ongoing education of patients. This works to increase the efficiency of your practice and improve patient outcomes.
We are able to monitor which videos patients watched in our encrypted, HIPAA-compliant database. If you are ever in the unfortunate situation of defending against informed consent litigation, you will have a time-stamped paper trail showing which videos you sent and how many times the patient watched them.
If you choose Informed for your practice, you get more than just the tool — you get the video assets that are built into it. Our Emmy-award winning producer and team will help you determine which videos to produce and schedule filming dates at your office. In addition to this, all videos are able to be repurposed for marketing on your website and YouTube.
To learn more about how Informed works and its benefits, give us a call at 480-699-8053.
Once we’ve identified the most efficient targeting tactics, the WireBuzz team begins work on the messaging for each of them. How you describe your business, service, or product must align with the intrinsic motivations of your target audience.
During this phase, we also identify your brand’s unique selling proposition, which can then be infused into all subsequent materials and strategies.
Our Passion Projects
As WireBuzz honed its healthcare expertise, we developed a passion for one particular field of medicine: cancer. Most of our staff has been personally touched by cancer, either personally or in their families. So as we grew our oncology portfolio, we were driven to share the important developments we were learning about. This led to the production of vetted, yet understandable, information that would be useful to cancer patients and their support teams.
Studies show that patients are increasingly savvy about using technology to learn about their condition, but are apprehensive when determining which sources to trust. By search optimizing videos from the leading breast, prostate and colon cancer experts, WireBuzz helps patients find credible answers online in terms they can understand.
Video Vastly Improves Email Marketing Campaigns
Email marketing remains one of the most effective marketing tactics available. Marketers consistently rank email as having a higher return on investment than any other marketing strategy, followed closely by SEO.
But what if you could double or triple the effectiveness of your email marketing efforts?
That’s what video does: it increases email click-through rates by 200-300%, ensuring that your email campaigns get the highest ROI possible.
The Case For Conversion Optimization: ROI
Picture this: your business is spending $10,000/month on traffic generation and you’re converting at the standard 2%. If you want to double revenue from your site, you have two options:
Both options will double your revenue, but the ROI is much higher with CRO. Plus, with CRO your site improvements are permanent, whereas traffic generation requires investing money every month to maintain the revenue increase.
4. Conversion Strategy
So you’e taken the right steps and you’re now getting the message out and influencing your target audience, but how are they compelled to take action? This is where conversion strategy comes into play.
We’ll create compelling calls to action, examine your website’s user experience, and identify friction points that lower your conversion rate.
Conversion optimization is an ongoing process, but getting started with a strong foundation can double your conversion rate in the beginning and allow your business to scale more quickly.
Video Takes Less Time To Produce Than Written Content
Sound unbelievable? Well it’s true. At WireBuzz we’ve filmed hundreds of people over the years and we’ve found that a typical speaker can film between 8-10 videos in one hour.
How long does it take you to write just one piece of content? Probably longer than an hour.
Granted, you will want to have both written and video content on your website. It only makes sense. But it’s much easier to voice your ideas through video and then write around it than it is to write entire articles from scratch. Plus, with informative videos as a guide, you can outsource the content writing and save even more of your valuable time!
Motion Graphic Videos: Conference Loop
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WireBuzz is equipped to produce videos in a variety of different formats, including animated motion graphic videos.
Motion graphic videos are excellent at attracting attention because the human brain is programmed to fixate on movement and color.
In addition to their eye-grabbing effect, animated videos allow marketers to use iconography and illustrations to simplify and reinforce their message visually. Research shows that the simultaneous use of auditory and visual information increases message recall be 68%. By taking advantage of these aspects of human psychology, WireBuzz is able to produce videos that attract and retain the attention of your target customers.
Animated videos can be used with voice-overs (VO) or on-screen text, depending on the audience and how the video is intended be used. In this case, the motion graphic video was designed for Invitae to use in their exhibit booth at medical conferences, where audio frequently isn’t permitted. The motion graphics visually attract the attention of passerby, while the on-screen text educates viewers about our client’s brand.
Your Video Shoot
Our production team has one goal: to create compelling video that refines your audience’s understanding of your brand message. To achieve this, we make sure the video is produced authentically and professionally. Based on your needs, we handle scripting, location scouting, talent searching and all elements of pre-production. On set, our Emmy Award-winning team directs the cameras, lighting, sound, and talent, ensuring that the footage we capture serves the creative vision outlined during pre-production.
What to expect:
Every video shoot is unique based on the type of video, but many projects take about a day of filming. Our goal is to always present your content in the most flattering way and to align the final videos with your messaging goals.
Benfits of Video For Content Marketing
- Video gives you a head start, because it makes your content 53x more likely to get on the first page of Google search
- Pages with video attract 2x more inbound links
- Video doubles the average time on page
- By optimizing video for YouTube and your website, you get double the searchable footprint
- Video is more mobile-friendly
How We Increase Conversion Rates
Depending on how much site traffic you have, the WireBuzz Optimization Team will perform either “A/B” or “multivariate” testing to improve your website’s conversion rate.
5. Needs Analysis & Prioritization
Typically, there are many more methods of marketing your business than your current budget can support. That’s why we include needs prioritization as a vital component of your strategy consultation. When we’re done presenting our findings, you’ll know just how and when to implement the tactics we’ve advised based on our expert-level understanding of your business needs and audience.
Editing & Revisions
Successful editing is both a science and an art. At WireBuzz, we pride ourselves on creating only the best video products, which is where editing comes in. Obviously, we seek to make each individual shot as beautiful as possible, but editing is where the creative vision comes to life. Once we are in agreement with our client on the creative vision, we integrate video with any supporting media, including motion graphics, text and music, to convey your message in the most interesting and understandable way.
As professional video producers, we strive to deliver a finished product that exceeds your expectations. All of our video projects come standard with two rounds of client revisions, which is generally more than enough to deliver outstanding results.
For more information on how WireBuzz can help prepare your brand for success in search, call us at 480-699-8053.
A/B testing is when two versions of a web page are created and tested against one another, typically sending half of page visitors to one version and half to the other.
Ultimately, one version will prove to have a higher conversion rate and will win the experiment.
Get Your Comprehensive Digital Strategy Consultation
Whether you are looking to optimize your current digital strategy or want us to create an entirely new one, WireBuzz provides end-to-end marketing strategy consultations that are tailor-made for YOUR business needs and objectives.
Get your strategy optimized today: 480-699-8053
Optional: YouTube Optimization
If your goal is to get the most out of your video, you may want to consider having WireBuzz optimize it for YouTube search. Our expert YouTube optimization team knows how to get your video content to rank in YouTube and Google’s search engines.
Multivariate testing utilizes the same tactics as A/B testing but instead of two versions of your website, there are several that web traffic is split between. This allows you to test a variety of page elements (copy, layout, images, calls to action, etc) at the same time.
However, because you are splitting traffic amongst several test version, it takes longer for a version to become a clear-cut winner. As such, this type of testing only advisable for high-traffic websites.
Optional Add-On: Website SEO
According to Forrester research, web pages with video are 53x more likely to appear on the first page of Google. With results like that, it’s clear that the only reason everyone doesn’t produce video is because they think it is expensive and too difficult to produce.
But if you’re already producing a video, why not take full advantage of that investment and have our content marketing team use that video in a piece of search engine optimized content? No-brainer, right?
The WireBuzz Method
After each test our optimization team analyzes the data to identify key takeaways about what seems to make your audience convert at the highest rate.
Whatever the takeaway is, we implement it across your site and test for overall lift. Then we create a new test case and start the process over again.
As time goes on, your site’s conversion rate will continue to grow as new takeaways are discovered and implemented across your site.
Optional Add-On: TrueView Ads
YouTube TrueView ads are the most effective ad medium on the internet right now. TrueView ads are those short, skippable pre-roll videos that appear before targeted videos on YouTube.
Unlike other ad formats, where you are charged on a per-click or per-impression basis, TrueView advertisers are only charged when viewers watch all of their ad (or up to 30 seconds), that means you only pay for people interested in your ad!
Other benefits of TrueView ads include:
- Rock-bottom pricing (as low as $0.02-0.05/view)
- Sophisticated targeting (search terms, demographics, topics, etc.)
- More persuasive than text-based ad copy