Posted by Todd Hartley | August 9, 2016
Whether you realize it or not, you probably already know your company’s biggest advocates.
They might be your childhood friend, a connection you made at an event, the relative you haven’t talk to in years, an old co-worker. Really, it could be anyone on your Facebook friends list.
Think about it — these people know you, trust you, and are willing to listen to what you have to say. You’ve already built a relationship with them, so it won’t take much to convince them that your business has a lot to offer.
The only thing that’s missing is relevancy. Sure, you write status updates about work and share posts from your business’s Facebook page, but those things can quickly get buried in your friends’ and followers’ News Feed.
So how do you deliver information that will stay at the very top, so that people will notice you and remember the value that your business provides?
Well, right now Facebook has a huge window of opportunity — Facebook Live.
While your Facebook event is live, your broadcast will appear front and center on your followers’ feed, making you and your business memorable. So the next time someone needs a product or service that your business provides, your friends will think of your live event and give you a referral.
But how do you know what kind of content will resonate with your followers, and when is the best time to host one?
In this episode, I’ll answer all of these questions and shares how I use Facebook Live events to turn my friends and followers into my business’s referral network.
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In This Episode, You’ll Learn:
- News Update: We’re excited to announce that WireBuzz won a Telly Award! See our award-winning video here
- News Update: 58% of search queries come from mobile — find out why it’s critical for you to optimize your website for mobile and find out how to see if yours passes the test with Google’s new tool, TestMySite
- News Update: It looks like Facebook will be opening up a new revenue stream — they’re testing video ads during live video broadcasts
- News Update: YouTube is sending 15 starts to live stream at the 2016 Olympic Games
- Why you should host a Facebook Live event to turn your friends and followers into your business’s referral network
- How to choose a topic for your event that will resonate with your friends and followers
- How to determine the best time to stream your Facebook Live event
- Why your Facebook followers and friends are more likely to help you grow your business when you’re making helpful (not viral) content
Links & Resources
- Find out how mobile friendly your website is with Google’s new tool, TestMySite
- Learn more about YouTube’s live coverage of the 2016 Olympic Games
- Free Topic Selection Worksheet
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Latest posts by Todd Hartley (see all)
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- Viewtopia 2016: How Salesforce Uses Video in their Content Strategy (Ep. 51) - November 29, 2016
- Is Video Better at Driving Traffic or Closing Sales? (Ep. 50) - November 22, 2016