How To Drive Scalable Website Traffic Using YouTube

YouTube Cards and Annotations: How to Drive Website Traffic

YouTube Cards and Annotations: How to Drive Website TrafficUnless it’s for a blog post, we never encourage our clients to embed YouTube videos on their website.

Why?

Because YouTube is sneaky, and their biggest goal is to get people back to YouTube, and off the website that the video is embedded on, so they can make money.

That’s why you’ll see In-Stream and InVideo overlay ads, and the video will end with suggested videos, often from your competitors.

That way, when your video is over, the viewer is encouraged to click on something else that will take them directly to YouTube.

From there, YouTube sucks them in, showing them lots of relevant videos, and working hard to get them to stay, to generate more and more ad revenue.

And by the time they’re finished, your viewer may have forgotten all about your website, never to return.

But YouTube isn’t totally selfish, it can also drive the highest quality website traffic of any social network on the internet.

It’s actually really great for driving quality traffic from YouTube to your website — if you set up your videos properly…

Take a look at this video to find out how!

In this video, you’ll learn:

  • Why YouTube tries to keep people on their website as long as they can
  • How to drive traffic from YouTube to your website
  • What YouTube end-cards are and how to use them effectively

Links & Resources:

  • Need an editor to help you make an end-card? Check out Fiverr
  • If you want to learn more about starting a successful YouTube channel, download our free YouTube SEO E-Book!
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Todd Hartley is the founder and CEO of WireBuzz. Before he got started in video marketing, Todd ran digital marketing for 7 of the largest national talk shows. Today, Todd is a respected expert in the digital marketing industry and is frequently invited to speak about video at marketing and technology conferences.