YouTube Marketing

  • How to Optimize Your YouTube Video Titles and Descriptions

    How to optimize your youtube video titles and descriptions

    YouTube is the second largest search engine, right behind Google. And with over 1 billion users, there’s a niche for everyone.

    Starting a YouTube channel is a great way to engage with your audience and boost your thought leadership. Which is why plenty of businesses use it to get discovered and generate leads.

    But it isn’t for everyone…

    YouTube isn’t just a place to host a few random business videos. It takes time and commitment to build and maintain a YouTube channel.

    If you’re ready to make that commitment, you have to understand how YouTube works before you can gain any traction.

    And perhaps most of all, you’ll need to understand how to optimize your videos in order to see results.

    Learn how to write great YouTube video titles and descriptions to get your videos noticed!

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  • When is YouTube a Good Option for Marketers (Ep. 49)

    When is YouTube a good option for marketers?

    You should know by now that YouTube isn’t for everyone.

    It’s a huge investment of both time and money.

    The problem is, many video marketers still talk about YouTube like it will solve all of your marketing problems.

    Of course, YouTube is a great community builder. It’s a fantastic place to grow an audience and increase awareness about your brand. And it definitely can help boost your search engine rankings and traffic over the long-term.

    But it’s also a lot of work.

    YouTube is a long-term commitment. That means it needs to be a part of a smart strategy that fits your goals.

    Find out if YouTube really makes sense for your business!

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  • 5 Tips To Improve Audience Retention On Your Videos

    5 Tips to Keep Your Video Viewers Engaged

    One of the best ways to measure your video’s success is the audience retention metric.

    Your video’s “audience retention” is the percentage of your video that an average viewer reaches before they decide to stop watching. It can be used to measure how engaging your video is to viewers.

    Audience retention metrics are also typically paired with an engagement graph, which shows where your viewers are dropping off throughout the video. You can use this graph to gain insights into what your viewers want (or don’t), so you can create more engaging videos in the future.

    This is especially important on YouTube, where viewer watch time is the #1 ranking factor.

    That’s why the most effective optimization happens before you even upload your video to YouTube.

    But understanding exactly how to improve your content can be tricky, especially if you’re new to video.

    So to make things simple, I’ve compiled a list of the 5 best ways to increase your audience retention rate…

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  • YouTube SEO for Beginners: How to Get More Video Views

    YouTube SEO for Beginners Blog Graphic

    Admit it…

    You want your YouTube videos to get a lot of views. And while video views aren’t always the best metric for evaluating your video’s success, they are an essential ingredient.

    Views are all about exposure. As you get more video views, you should also generate more leads.

    So how can you get more video views and leads from YouTube? Find out This Week In Video Marketing!

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  • How To Get Your Videos To Rank On YouTube

    Hot to get your videos to rank on YouTube

    Not everyone realizes this…but YouTube is way more than just a place to share videos. It’s actually the second-largest search engine, after Google itself.

    If you create engaging, quality videos for your channel, you can really benefit from the long-tail traffic that YouTube is capable of driving, but only if you optimize your videos and channel appropriately.

    You can’t forget about SEO, which means understanding YouTube’s ranking factors and how to optimize for them.

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  • This Week In Video Marketing: Is YouTube Worth Your Time?

    is-youtube-worth-your-time-featured

    One of the most common challenges marketers face is prioritizing channels and tactics.

    And it makes sense…there are thousands of internet marketing “gurus” telling you to be everywhere, encouraging you to invest your time and resources in every new platform.

    But who’s got the time or budget for that?!

    Unless you already have a thriving business with a large marketing budget, it’s simply infeasible to be everywhere.

    All that said, YouTube is an extremely powerful platform. Not only is it the #2 most-used search engine (after Google), but it also refers the highest quality traffic of any social network on the web. Plus, it leverages the power of video to educate, entertain, and convert your audience into customers.

    However, YouTube is only worth your time if it’s a good fit for your business and you’re willing to commit to the strategy.

    YouTube is the same way: half-measures won’t net you half the results…it often just means you’ll get no results. So you have to commit.

    But first, you should probably know if YouTube is even the right platform for your business.

    Find out This Week In Video Marketing…

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  • How To Drive Scalable Website Traffic Using YouTube

    YouTube Cards and Annotations: How to Drive Website Traffic

    Unless it’s for a blog post, we never encourage our clients to embed YouTube videos on their website.
    Why?

    Because YouTube is sneaky, and their biggest goal is to get people back to YouTube, and off the website the video is embeded on, so they can make money.

    That’s why you’ll see In-Stream and InVideo overlay ads, and the video will end with suggested videos, often from your competitors.

    That way, when your video is over, the viewer is encouraged to click on something else that will take them directly to YouTube.

    From there, YouTube sucks them in, showing them lots of relevant videos, and working hard to get them to stay, to generate more and more ad revenue.

    And by the time they’re finished, your viewer may have forgotten all about your website, never to return.

    But YouTube isn’t totally selfish, it can also drive the highest quality website traffic of any social network on the internet.

    It’s actually really great for driving quality traffic from YouTube to your website — if you set up your videos properly…

    Take a look at this video to find out how!

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  • Is YouTube Right For Your Business?

    Is YouTube Right For Your Business

    A lot of businesses use YouTube wrong — are you one of them?

    Many fail to realize that there there’s more to starting a channel than uploading a couple of videos once in awhile, using their channel as a dumping ground for promotional videos, and then wonder why no one’s watching.

    Sure, there are over one billion people on YouTube. But no one cares about your pitch or promotion when they’re searching for something to watch. That’s not why people go to YouTube.

    But if you’re ready to build an audience to generate leads, and you’re wondering if YouTube is a good place to do that, here’s what you need to consider:

    Are you willing to treat YouTube like a social network and be open to engaging with your viewers to create a sense of community?
    Will you commit to publishing videos consistently?
    Are you willing and able to be helpful, not promotional, to your audience on YouTube?

    If you can’t meet those criteria, that’s okay. You may just want to use YouTube as a free hosting site to share your promotional videos on the web.

    But if you think you’ve got what it takes, there’s one more big step you need to take before you start making content…

    But you’ll have to watch the video to find out what that is!

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  • YouTube Intros: Don’t Make This Common Mistake

    06_youtube-start-video_BLOG

    You’d be amazed how many people start their YouTube videos by making a critical mistake.

    I get it…

    You want to improve the production value of your video. You want it to look clean and professional, so you made an interesting intro and outro sequence.

    It only takes about 5 seconds at the start of you video; people have the patiences to wait for it to finish to see the rest of the video…
    Right?

    In my experience, you can’t give them the benefit of the doubt.

    We all want information instantly, and your quick opening animation doesn’t offer much value to your viewers. To them, those first 5 seconds offer an opportunity to move on to something that looks more interesting.

    So how do you make sure you keep your audience’s attention, especially in the first few critical seconds of your video?

    Find out in this video.

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  • Why “Helpful” Is the New “Viral”

    Helpful is the new viral

    As video marketers, you’d think that we all dream of making something that goes viral.

    We want to reach the masses. We want hundreds of thousands of views, shares, and comments.

    That’s when we know our video is a success…right?

    Surprisingly, no.

    Here’s why — viral videos don’t sell.

    The biggest goal for video marketers should be to convert viewers into customers. To do that, you need to create something meaningful for your audience. You need to make videos that will build relationships, so that when your viewers are ready to buy, they go to you, the expert.

    So how do you establish that trust and authority?

    First, you need to be helpful, not viral.

    To find out why, watch the video!

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