YouTube Marketing

  • YouTube SEO for Beginners: How to Get More Video Views

    YouTube SEO for Beginners Blog Graphic

    Admit it…

    You want your YouTube videos to get a lot of views. And while video views aren’t always the best metric for evaluating your video’s success, they are an essential ingredient.

    Views are all about exposure. As you get more video views, you should also generate more leads.

    So how can you get more video views and leads from YouTube? Find out This Week In Video Marketing!

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  • How To Get Your Videos To Rank On YouTube

    Hot to get your videos to rank on YouTube

    Not everyone realizes this…but YouTube is way more than just a place to share videos. It’s actually the second-largest search engine, after Google itself.

    If you create engaging, quality videos for your channel, you can really benefit from the long-tail traffic that YouTube is capable of driving, but only if you optimize your videos and channel appropriately.

    You can’t forget about SEO, which means understanding YouTube’s ranking factors and how to optimize for them.

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  • This Week In Video Marketing: Is YouTube Worth Your Time?


    One of the most common challenges marketers face is prioritizing channels and tactics.

    And it makes sense…there are thousands of internet marketing “gurus” telling you to be everywhere, encouraging you to invest your time and resources in every new platform.

    But who’s got the time or budget for that?!

    Unless you already have a thriving business with a large marketing budget, it’s simply infeasible to be everywhere.

    All that said, YouTube is an extremely powerful platform. Not only is it the #2 most-used search engine (after Google), but it also refers the highest quality traffic of any social network on the web. Plus, it leverages the power of video to educate, entertain, and convert your audience into customers.

    However, YouTube is only worth your time if it’s a good fit for your business and you’re willing to commit to the strategy.

    YouTube is the same way: half-measures won’t net you half the results…it often just means you’ll get no results. So you have to commit.

    But first, you should probably know if YouTube is even the right platform for your business.

    Find out This Week In Video Marketing…

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  • How To Drive Scalable Website Traffic Using YouTube

    YouTube Cards and Annotations: How to Drive Website Traffic

    Unless it’s for a blog post, we never encourage our clients to embed YouTube videos on their website.

    Because YouTube is sneaky, and their biggest goal is to get people back to YouTube, and off the website the video is embeded on, so they can make money.

    That’s why you’ll see In-Stream and InVideo overlay ads, and the video will end with suggested videos, often from your competitors.

    That way, when your video is over, the viewer is encouraged to click on something else that will take them directly to YouTube.

    From there, YouTube sucks them in, showing them lots of relevant videos, and working hard to get them to stay, to generate more and more ad revenue.

    And by the time they’re finished, your viewer may have forgotten all about your website, never to return.

    But YouTube isn’t totally selfish, it can also drive the highest quality website traffic of any social network on the internet.

    It’s actually really great for driving quality traffic from YouTube to your website — if you set up your videos properly…

    Take a look at this video to find out how!

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  • Is YouTube Right For Your Business?

    Is YouTube Right For Your Business

    A lot of businesses use YouTube wrong — are you one of them?

    Many fail to realize that there there’s more to starting a channel than uploading a couple of videos once in awhile, using their channel as a dumping ground for promotional videos, and then wonder why no one’s watching.

    Sure, there are over one billion people on YouTube. But no one cares about your pitch or promotion when they’re searching for something to watch. That’s not why people go to YouTube.

    But if you’re ready to build an audience to generate leads, and you’re wondering if YouTube is a good place to do that, here’s what you need to consider:

    Are you willing to treat YouTube like a social network and be open to engaging with your viewers to create a sense of community?
    Will you commit to publishing videos consistently?
    Are you willing and able to be helpful, not promotional, to your audience on YouTube?

    If you can’t meet those criteria, that’s okay. You may just want to use YouTube as a free hosting site to share your promotional videos on the web.

    But if you think you’ve got what it takes, there’s one more big step you need to take before you start making content…

    But you’ll have to watch the video to find out what that is!

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  • YouTube Intros: Don’t Make This Common Mistake


    You’d be amazed how many people start their YouTube videos by making a critical mistake.

    I get it…

    You want to improve the production value of your video. You want it to look clean and professional, so you made an interesting intro and outro sequence.

    It only takes about 5 seconds at the start of you video; people have the patiences to wait for it to finish to see the rest of the video…

    In my experience, you can’t give them the benefit of the doubt.

    We all want information instantly, and your quick opening animation doesn’t offer much value to your viewers. To them, those first 5 seconds offer an opportunity to move on to something that looks more interesting.

    So how do you make sure you keep your audience’s attention, especially in the first few critical seconds of your video?

    Find out in this video.

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  • Why “Helpful” Is the New “Viral”

    Helpful is the new viral

    As video marketers, you’d think that we all dream of making something that goes viral.

    We want to reach the masses. We want hundreds of thousands of views, shares, and comments.

    That’s when we know our video is a success…right?

    Surprisingly, no.

    Here’s why — viral videos don’t sell.

    The biggest goal for video marketers should be to convert viewers into customers. To do that, you need to create something meaningful for your audience. You need to make videos that will build relationships, so that when your viewers are ready to buy, they go to you, the expert.

    So how do you establish that trust and authority?

    First, you need to be helpful, not viral.

    To find out why, watch the video!

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  • The Types of Videos That Perform Best on YouTube (Ep. 34)


    Do you ever look at what’s trending on YouTube? If it’s not a video about breaking news, it’s probably a music video, or a new episode from a popular YouTube channel.

    Basically, people want to be entertained. And YouTube knows how to deliver.

    So if your business is thinking about making videos for YouTube, you may be wondering how to get started and stand out.

    You should be making videos everyone wants to watch…right?

    As it turns out, broadcasting doesn’t work for most businesses on YouTube — even if you come up with a great idea for an entertaining YouTube video, that kind of content probably won’t get people to to buy.

    So what does work for businesses on YouTube?

    Find out in this episode of Video Marketing Mastery!

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