Video Marketing Mastery Podcast

  • 4 Strategic Ways to Grow Your Business With Video (Ep. 46)


    By now, you know that a strategic business video is an investment. Even when you’re doing everything in-house, it’s still going to take more time, money, and resources than other forms of content.

    So naturally, you want to be sure you’re going to get a return.

    The good news is, with the right video content, your one-time investment in video can translate into long-term business growth.

    If you focus on on creating evergreen video content, you can use those videos for years to come, and often in multiple ways.

    For example, a home page explainer video can help your website sell more effectively and help your sales team engage with new prospects via direct sales outreach.

    Curious about other ways video can help you directly increase revenue? Then you don’t want to miss this episode of Video Marketing Mastery!

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  • 20 Business Problems That Can Be Solved by Video (Ep. 45)


    When you’re faced with a significant business problem, it often feels like a dead end.

    If you don’t have a clear path for overcoming an obstacle, it can easily shelved for a later date…that never comes.

    But in my experience, it’s these difficult challenges that present the greatest opportunity for ROI.

    So when I’m not working to resolve my own company’s business challenges, I’m helping clients handle theirs. Entering new global markets, training an inexperienced sales team, and handling customer objections with ease are just a few examples of what we do for our clients everyday.

    And as you know, our secret weapon is video.

    In this episode, you’ll discover 20 common business problems that can be solved by video… and how to do it!

    You may even uncover business problems you didn’t know you had. That’s why this is an episode you definitely won’t want to miss.

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  • The 6 Stages of a Successful Video Marketing Campaign (Ep. 44)

    6 Stages of a Video Marketing Campaign

    People often perceive video marketing as difficult, even confusing.

    Sure, it takes work. Video can be time-consuming, expensive, and even risky — but only if you don’t know what you’re doing.

    The good news is, you’ll never have to take a gamble on video as long as you understand the six stages of a successful online video campaign.

    When you begin your video production with a strategic plan in place, the time, money, and effort spent on creating a video will all be worth it in the end. And because you’ve already made all of your decisions before the actual shoot day, you also end up saving resources since you’re not relying on guesswork.

    As long as you have the technical know-how (or hire a video crew that does), then designing effective video campaigns isn’t as complicated as you may think.

    In this episode, I’ve invited some of the digital marketing rockstars on the WireBuzz team to share everything you need to know to run a successful video campaign from start to finish.

    So if you’re ready to learn how to run your own successful online video campaign, this is an episode you won’t want to miss!

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  • The Truth Behind Facebook’s Video Metrics Controversy (Ep. 43)


    By now, you’ve probably heard the outrage. Lots of video marketers and advertisers are infuriated by Facebook’s supposed Average Watch Time “controversy.”

    Quite simply, the issue revolves around whether or not Facebook counts video impressions that have a watch-time of 3 seconds or less. They’ve done it both ways, but of course, they can’t make everyone happy.

    So what’s the big deal? Find out in this episode of Video Marketing Mastery!

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  • How to Use Video In Your Sales and Marketing (Ep. 42)


    If you don’t know what you’re doing, video can feel downright intimidating.

    What if you finally invest in a video and no one watches?

    Even if you understand how valuable video can be to your sales and marketing efforts, it can be hard to integrate into your process when you’re just getting started.

    Fortunately, it’s pretty easy.

    Once you’ve identified a few key elements in your current sales and marketing process, you’ll start seeing results from your videos in no time!

    So if you’re ready to take the first step toward creating videos for your business, you definitely won’t want to miss this episode!

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  • Why Your Target Customers Prefer Video, Even If You Think They Don’t (Ep. 41)


    Facebook and Twitter both believe that the future of digital content will heavily rely on video.


    Because that’s what ALL the data shows.

    Yet, some marketers still make the argument that their target customers aren’t interested in video.

    For example, many point out that they have an “older demographic,” implying that older people prefer reading to watching video. This is a false assumption.

    The reality is, we’re not all that different from one another. The data is clear: when you have access to the online behavior patterns of ⅓ of the world’s population — and they’re favoring video across the board — then you can bet that the other 5 billion other people also prefer watching a video to reading text.

    Just because they’re not on Twitter, Facebook, or YouTube doesn’t mean that they’re completely unlike the rest of us. Our brains are all wired in surprisingly similar ways, so no matter how unique or unusual you think your target customer is, chances are they still like watching videos.

    Still not convinced? Give this episode a listen!

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  • The Power of Being Vulnerable and Authentic (Ep. 40)

    The Power of Being Authentic and Vulnerable

    Being authentic is intimidating, especially when you have people looking up to you.

    And for those of us leading a business, it doesn’t exactly come second-nature.

    What if you share something really personal that isn’t received well?

    What if your audience perceives your story as a weakness?

    Who would want to do business with someone that’s vulnerable?

    Well, you’d be surprised.

    I’ll be the first to admit that being vulnerable with your audience is difficult.

    But if you really want to take your business or brand to the next level, authenticity is a must.

    The truth is, people want to do business with those that they’ve built relationships with.
    And healthy relationships are built on openness and honesty.

    Think about it: Wouldn’t you want to buy from someone that you care about? Doesn’t it feel better when you shop with a company that has similar values?

    But in today’s global market, making a personal, face-to-face connection isn’t always an option.

    So to build a relationship remotely, you have to be willing to open up wherever your target audience is.

    Often that means sharing your story online, through video.

    In this episode, I’ll tell you about the biggest obstacle I’ve had to overcome to get where I am today, and why video is one of the best ways to open up and be authentic with your audience.

    Seriously, you won’t want to miss this one.

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  • The Importance of a Custom Video Marketing Strategy (Ep. 39)


    Your videos are only as good as your strategy.

    That’s why we work tirelessly to make sure our clients not only have stellar videos, but also a seamless plan of attack.

    Just this week, I met with a number of WireBuzz clients in the Bay Area, to make sure they were making the most of their video assets.

    What I got in return were happy customers and a reminder about the importance of a custom-tailored video marketing strategy.

    To make sure you understand why strategy is just as important as the video, I’ll share a few examples of how we’ve used custom strategies to help our clients’ businesses grow in this episode of Video Marketing Mastery.

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  • The Difference Between Video Production Houses and Video Marketing Agencies (Ep. 38)


    Here’s a secret:

    Not all video producers are created equal.

    You may not realize this, but video production companies and video marketing agencies offer two very different services.

    Find out more about the many differences between video production houses and video marketing agencies in this episode of Video Marketing Mastery.

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  • Using Video To Identify & Connect With Prospects (Ep. 37)

    Using Video To Identify & Connect With Prospects

    When it comes to content, video is in a league of its own.

    It extends attention spans and captivates audiences. It evokes emotion like no other form of media. It speeds up the learning process in an enjoyable way.

    But did you know it also makes your business’s expertise scalable? Video can jumpstart your company’s relationship with prospects long before you ever call, email, or meet in-person.

    And with certain video players, you can gather valuable data about your viewer’s interests and needs more efficiently than other content formats.

    But don’t take our word for it…

    In this episode, I interview Dan Tyre, HubSpot’s Director of Sales, about how video can propel your sales results to the next level. Find out why video is a game-changer when it comes to connecting with your potential buyers in this episode of Video Marketing Mastery!

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