Posted by Todd Hartley | October 25, 2016
By now, you know that a strategic business video is an investment. Even when you’re doing everything in-house, it’s still going to take more time, money, and resources than other forms of content.
So naturally, you want to be sure you’re going to get a return.
The good news is, with the right video content, your one-time investment in video can translate into long-term business growth.
If you focus on on creating evergreen video content, you can use those videos for years to come, and often in multiple ways.
For example, a home page explainer video can help your website sell more effectively and help your sales team engage with new prospects via direct sales outreach.
Curious about other ways video can help you directly increase revenue? Then you don’t want to miss this episode of Video Marketing Mastery!