• The Key Differences Between Facebook and YouTube Videos


    Think Facebook and YouTube videos are the same? Think again.

    Both platforms use video very differently.

    Just think about how both social media sites function…

    Facebook uses a News Feed, which means that your video, like any other post, is nearly impossible to find after a day or so.

    YouTube, on the other hand, is a search engine, which means your videos have a longer shelf-life because they can easily be discovered. In fact, YouTube is the second largest search engine in the world, after Google.

    Plus, the way Facebook and YouTube define a “view” is very different. On YouTube, you have to actually click on a video to count it as a view (auto-played YouTube video views aren’t recorded). Even with YouTube ads, they only record views after someone watches the ad for 30 seconds.

    Contrast that with Facebook, where videos autoplay in the News Feed as you scroll past them. If you linger for just 3 seconds, even if you don’t look at the video, Facebook considers that a view.

    And those are just two of the biggest differences. There are many other reasons why you may want to choose to upload your video to one site over the other, or even potentially create different versions of your video and use both, like we do.

    In this episode, I’ll share how to use video on both platforms effectively, so take a look!

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  • 4 Strategic Ways to Grow Your Business With Video (Ep. 46)


    By now, you know that a strategic business video is an investment. Even when you’re doing everything in-house, it’s still going to take more time, money, and resources than other forms of content.

    So naturally, you want to be sure you’re going to get a return.

    The good news is, with the right video content, your one-time investment in video can translate into long-term business growth.

    If you focus on on creating evergreen video content, you can use those videos for years to come, and often in multiple ways.

    For example, a home page explainer video can help your website sell more effectively and help your sales team engage with new prospects via direct sales outreach.

    Curious about other ways video can help you directly increase revenue? Then you don’t want to miss this episode of Video Marketing Mastery!

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  • What Facebook’s Recent Analytics Scandal Really Means For Marketers


    By now I’m sure you’ve heard about the big Facebook “scandal” surrounding their Average Watch Time metrics.

    As expected, the media blew the entire situation out of proportion, claiming that Facebook was intentionally inflating their metrics.

    But as a video marketer, when I first heard about the issue I was left scratching my head, wondering what the big deal was…

    So to help correct any misunderstandings around this controversy, I’m sharing what actually happened and how it affects marketers and advertisers.

    To read the full story, check it out on The Huffington Post.

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  • 6 Simple Ways to Use Testimonials that Increase Sales

    6 Simple Ways To Use Testimonials That Increase Sales

    If you’re looking for ways to boost sales and convert skeptical leads into buyers, testimonials are the way to go.

    But how should you use your testimonials? And are there better places than others to post them?

    The great thing is there are several ways you can use testimonials in order to convert leads into buyers and increase sales.

    Here are a few of the most effective ways to share customers’ stories of success with your product or service…

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  • 9 Tips for Improving Your Facebook Live Videos

    How To Make Better Facebook Live Videos

    We’ve been talking about the benefits of Facebook Live video for months. By now, you know that livestreaming is a great way to reach your audience and stand out from the crowd.

    But you may have noticed one big limitation: Facebook live only works on mobile.

    So if you want to share high-quality footage, mobile video immediately sounds like a red flag.

    While the cameras on our mobile devices are continually improving, they’re still no match for a dedicated video camera. And let’s be honest, no one’s bothered to improve the quality of your phone’s mic for years.

    Sure, there are ways to work around using your smartphone altogether, but it get’s really complicated when you try to use anything else for Facebook Live.

    So how do you make the most of what you have to work with?

    The good news is, you’re not entirely limited to the quality of your phone’s camera lens and microphone; there are many new tools you can use to make the most out of your next Live event.

    So, instead of working against Facebook, watch this video to learn how you can improve your next livestream!

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  • 20 Business Problems That Can Be Solved by Video (Ep. 45)


    When you’re faced with a significant business problem, it often feels like a dead end.

    If you don’t have a clear path for overcoming an obstacle, it can easily shelved for a later date…that never comes.

    But in my experience, it’s these difficult challenges that present the greatest opportunity for ROI.

    So when I’m not working to resolve my own company’s business challenges, I’m helping clients handle theirs. Entering new global markets, training an inexperienced sales team, and handling customer objections with ease are just a few examples of what we do for our clients everyday.

    And as you know, our secret weapon is video.

    In this episode, you’ll discover 20 common business problems that can be solved by video… and how to do it!

    You may even uncover business problems you didn’t know you had. That’s why this is an episode you definitely won’t want to miss.

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  • What Marketers Need To Know About Vertical Videos

    The Right Way To Use Vertical Video

    A few years ago, vertical videos were laugh-worthy.

    Novice video creators would upload a low-quality video from their smart phone, and once it got into the video player, two-thirds of the screen would be taken up by black pillar boxes on either side of the video.

    Or worse, the entire video would upload on its side, so you’d have to tilt your head to see it in the correct orientation.

    But now, mobile devices and apps are pushing the boundaries of what it means to shoot videos “the right way.”

    So, now that each social media platform seems to have its own video preference, we’re left with a big question…

    Should you shoot vertical or horizontal?

    Find out in this video.

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  • Facebook Live: Why Marketers Need To Start Using It

    The Benefits of Facebook Live

    In today’s digital marketing landscape, it’s hard to stand out from the crowd. Everyone is trying to capture attention, but it’s easy to get buried in your followers’ news feed, especially on Facebook.

    Fortunately, there’s a unique window of opportunity to gain a competitive advantage and get huge exposure for your brand, right at the top of ALL your follower’s feeds.

    We don’t know how long it will last, but right now Facebook is promoting their live video functionality. In order to help it catch on, they’re putting your live events at the top of your followers’ News Feed and are even sending them notifications to increase engagement!

    Make sure you understand the benefits of using Facebook Live in this episode!

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  • The 6 Stages of a Successful Video Marketing Campaign (Ep. 44)

    6 Stages of a Video Marketing Campaign

    People often perceive video marketing as difficult, even confusing.

    Sure, it takes work. Video can be time-consuming, expensive, and even risky — but only if you don’t know what you’re doing.

    The good news is, you’ll never have to take a gamble on video as long as you understand the six stages of a successful online video campaign.

    When you begin your video production with a strategic plan in place, the time, money, and effort spent on creating a video will all be worth it in the end. And because you’ve already made all of your decisions before the actual shoot day, you also end up saving resources since you’re not relying on guesswork.

    As long as you have the technical know-how (or hire a video crew that does), then designing effective video campaigns isn’t as complicated as you may think.

    In this episode, I’ve invited some of the digital marketing rockstars on the WireBuzz team to share everything you need to know to run a successful video campaign from start to finish.

    So if you’re ready to learn how to run your own successful online video campaign, this is an episode you won’t want to miss!

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  • A Simple Tip To Get More Viewers For Your Facebook Videos

    Overcoming Facebooks Silent Autoplay Problem

    Thanks to Facebook’s silent autoplay feature, your Facebook videos need to be compelling even without audio.

    In fact, many Facebook users routinely watch videos without sound. That means you need to communicate most of the value of your video without audio.

    That can be a serious challenge if you’ve already created a video. Captions can only do so much for you, because they force your viewers to read, which kind of defeats the whole point of using video, right?

    However, if you know you’re creating videos to be shared with your Facebook fans, then there are many simple and effective ways to overcome Facebook’s silent autoplay.

    Flashcards, animations, and subtitles help carry your video’s message without sound. So in this video, I’ll share some ways you can use text effectively in your to Facebook videos.

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