Online Video

  • Little Details Take Your Videos From Good To Great

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    “It’s the little details that are vital. Little things make big things happen.” — Coach John Wooden

    Legendary basketball coach John Wooden led UCLA to 10 National Championships in just a 12-year span.

    He’s famous for teaching his players not only how to dribble, pass, and shoot, but also the little things like lacing and tying your shoes properly (to prevent blisters and injuries). “Coach” knew that when you’re operating at the highest levels of competition, it’s those little things that separate good teams from great teams.

    And what is more competitive than marketing in the modern era? Your prospects are inundated by over 3000 marketing messages each day and 71% of them are increasing their budgets in video.

    That’s why This Week In Video Marketing, our team takes aim at some of the little details that separate “good” videos from “great” videos. Check it out!

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  • 5 Video Production Options For Any Budget

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    Ready to make a marketing video for your business?

    If you’re like most marketers, the first big hurdle is choosing a production partner that fits your budget and meets your needs. The real challenge is balancing quality and effectiveness with your budget constraints.

    Fortunately, you have 5 options when choosing a production strategy.

    Find out which one’s right for your business in our latest video!

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  • Video Length: Is Shorter Always Better?

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    People have lots of opinions about how long an online video should be.

    Some are adamant about keeping videos under three minutes.

    Others think that 10-minute videos are perfectly fine.

    The truth is, there’s no right answer to this question, and the length of your video should depend on two main factors.

    But if you want to know more about how long your video should be, you’ll have to check out this video!

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  • A Simple Tip To Get More Viewers For Your Facebook Videos

    Overcoming Facebooks Silent Autoplay Problem

    Thanks to Facebook’s silent autoplay feature, your Facebook videos need to be compelling even without audio.

    In fact, many Facebook users routinely watch videos without sound. That means you need to communicate most of the value of your video without audio.

    That can be a serious challenge if you’ve already created a video. Captions can only do so much for you, because they force your viewers to read, which kind of defeats the whole point of using video, right?

    However, if you know you’re creating videos to be shared with your Facebook fans, then there are many simple and effective ways to overcome Facebook’s silent autoplay.

    Flashcards, animations, and subtitles help carry your video’s message without sound. So in this video, I’ll share some ways you can use text effectively in your to Facebook videos.

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  • Where To Use Your Videos Online To Grow Your Business

    Where To Use Your Videos Online To Grow Your Business

    So…you’ve finally made some videos for your business.

    You spent a lot time working on pre-production: you identified profitable video topics, wrote great scripts to refine your messaging, and nailed it on the shoot day. You even hired a production crew to make sure the quality of the video is on-point.

    Now, they’re all edited and you’re ready to grow your online presence, attracting leads like never before.
    But there’s just one problem…you’re not sure what to do next.

    Sure, you’re going to put the videos on your website. But if that’s the only place you share them, then their exposure will be limited by your website traffic.

    Unless your website is already getting a ton of traffic, you need to think bigger. Because your videos will only achieve your goals if your target customers actually see them.

    And if you’ve only made a few videos, you can’t expect them to blow up and boost your brand’s exposure overnight. If you’re really trying to see growth, you need to share videos regularly, all across the web.

    It may sound intimidating at first, but it’s easy to systematize and, once you do, you’ll really start to reap the rewards of video.

    In this episode, I’ll share some of the best places to upload your video to increase your exposure, and how to use video content regularly to grow your online presence.

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  • Why Your Target Customers Prefer Video, Even If You Think They Don’t (Ep. 41)

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    Facebook and Twitter both believe that the future of digital content will heavily rely on video.

    Why?

    Because that’s what ALL the data shows.

    Yet, some marketers still make the argument that their target customers aren’t interested in video.

    For example, many point out that they have an “older demographic,” implying that older people prefer reading to watching video. This is a false assumption.

    The reality is, we’re not all that different from one another. The data is clear: when you have access to the online behavior patterns of ⅓ of the world’s population — and they’re favoring video across the board — then you can bet that the other 5 billion other people also prefer watching a video to reading text.

    Just because they’re not on Twitter, Facebook, or YouTube doesn’t mean that they’re completely unlike the rest of us. Our brains are all wired in surprisingly similar ways, so no matter how unique or unusual you think your target customer is, chances are they still like watching videos.

    Still not convinced? Give this episode a listen!

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  • Forget Video Views — Here are 3 Metrics That Actually Matter

    Forget Video Views — Here are 3 Metrics That Actually Matter

    Want to know the biggest mistake marketers make when tracking video metrics?

    It might surprise you, but…

    Marketers (including many “gurus”) still fixate on view counts like it’s 2005.

    But video analytics have come a long way since then and views don’t matter as much as you’d think.

    Find out which metrics actually make a difference in this new video.

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  • How to Create Compelling Videos — Even in a Boring Niche

    How To Create Videos for a Boring Niche

    Not every industry is glamorous — we know.

    If you’re in accounting, law, tax, or insurance, you might think that no one is interested in what you have to say.

    But the truth is, your target customers need you. Even in a boring industry, people are looking for tips, hacks, and information that can help them do achieve their goals and get better results.

    So how do you create compelling videos in a boring niche?

    Here’s a clue: create videos that are helpful to your potential buyers.

    In this episode, Marcus will show you how to make great video content for your business, even if it’s not a sexy topic. Take a look to find out how turning “boring” into helpful will delight your customers, even before they walk through your door.

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  • Why You Need To Make Videos For Your Business

    Why You Need to Make Videos For Your Business

    When was the last time you visited a website and scrolled past the video to read the text below?

    Unless your video wouldn’t load, chances are, you hit play first.

    Sure, there are those few that prefer to reading, but most of us want the multi-sensory experience that only video can deliver.

    And if you’re not interested in reading, you customers probably aren’t either.

    So if you haven’t already made videos for your business, what are you waiting for?

    If you’re still not convinced, Stronz Vanderploeg, WireBuzz’s Director of Production, explains the many benefits of creating videos to promote your business on any budget. Check it out!

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  • 3 Reasons Why Video is The Ultimate Attention Hack

    Increase Attention with Video

    Hands down, video is the most effective form of media available today.

    Not only are viewers 4x more likely to watch a video than read text, but people tend to perceive video as relaxing and entertaining, allowing them to enjoy and absorb the information that’s being delivered more readily.

    Seriously, there’s a science to it!

    In this episode, Todd explains why people love to watch videos, and how you can use this information as a tool to increase sales and improve your marketing results.

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