Video Strategy

  • 20 Business Problems That Can Be Solved by Video (Ep. 45)


    When you’re faced with a significant business problem, it often feels like a dead end.

    If you don’t have a clear path for overcoming an obstacle, it can easily shelved for a later date…that never comes.

    But in my experience, it’s these difficult challenges that present the greatest opportunity for ROI.

    So when I’m not working to resolve my own company’s business challenges, I’m helping clients handle theirs. Entering new global markets, training an inexperienced sales team, and handling customer objections with ease are just a few examples of what we do for our clients everyday.

    And as you know, our secret weapon is video.

    In this episode, you’ll discover 20 common business problems that can be solved by video… and how to do it!

    You may even uncover business problems you didn’t know you had. That’s why this is an episode you definitely won’t want to miss.

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  • The 6 Stages of a Successful Video Marketing Campaign (Ep. 44)

    6 Stages of a Video Marketing Campaign

    People often perceive video marketing as difficult, even confusing.

    Sure, it takes work. Video can be time-consuming, expensive, and even risky — but only if you don’t know what you’re doing.

    The good news is, you’ll never have to take a gamble on video as long as you understand the six stages of a successful online video campaign.

    When you begin your video production with a strategic plan in place, the time, money, and effort spent on creating a video will all be worth it in the end. And because you’ve already made all of your decisions before the actual shoot day, you also end up saving resources since you’re not relying on guesswork.

    As long as you have the technical know-how (or hire a video crew that does), then designing effective video campaigns isn’t as complicated as you may think.

    In this episode, I’ve invited some of the digital marketing rockstars on the WireBuzz team to share everything you need to know to run a successful video campaign from start to finish.

    So if you’re ready to learn how to run your own successful online video campaign, this is an episode you won’t want to miss!

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  • Promotion: What To Do After You Finish Your Video Project

    What To Do After You Finish Your Video Project

    A powerful video that only one customer sees is not going to get you great results. But then again, neither will a viral video that doesn’t convert viewers into customers.

    At WireBuzz, we put a lot of emphasis on the strategy that goes into creating an effective video, from topic selection to scriptwriting and production.

    But what about getting your video in front of potential customers?

    Unfortunately, if you’ve waited until your video is complete to develop a strategy for actually using that video, it’s probably too late.
    So for This Week In Video Marketing, we’re going to be talking about how to get your videos the exposure they need to get ROI. And that all begins with strategy.

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  • How to Use Video In Your Sales and Marketing (Ep. 42)


    If you don’t know what you’re doing, video can feel downright intimidating.

    What if you finally invest in a video and no one watches?

    Even if you understand how valuable video can be to your sales and marketing efforts, it can be hard to integrate into your process when you’re just getting started.

    Fortunately, it’s pretty easy.

    Once you’ve identified a few key elements in your current sales and marketing process, you’ll start seeing results from your videos in no time!

    So if you’re ready to take the first step toward creating videos for your business, you definitely won’t want to miss this episode!

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  • The Most Important Phase of Video Production


    Last week we discussed the importance of #2, high quality video creation, and how to choose the right production partner based on your goals.

    This week we’re going to take a step back and focus on something even more important: your video’s strategy.

    While production quality is important, it can’t overcome a bad strategy. I can’t tell you how many videos we’ve seen clients make that are gorgeous, but completely miss the mark on strategy.

    We don’t want that to happen to you, so be sure to check out today’s edition of This Week In Video Marketing.

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  • This Week In Video Marketing: Choosing the Right Production Partner

    Choosing the right video production partner-blog-feature

    You already know that videos can help you generate and educate leads, extend your reach, and increase sales.

    And you also know that quality matters.

    In many cases, investing in a higher quality video can get you higher ROI…but there comes a point when you’ll see diminishing returns. So it’s all about striking the right balance, which requires understanding your production options and when to use them to maximize ROI.

    And that’s exactly what we’ll be exploring This Week In Video Marketing.

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  • Video Quality: When to Make Your Own (And When to Hire Help)

    DIY vs Video Production vs Video Marketing Agencies

    How important is video quality?

    It’s not an easy question to answer, because viewers will have different expectations for different types of videos.

    Some you may be able to do yourself or with just the help of a videographer, while other videos will need more polish and a deeper strategy than you could produce on your own.

    The question then, is how to know the difference…find out here!

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  • The Importance of a Custom Video Marketing Strategy (Ep. 39)


    Your videos are only as good as your strategy.

    That’s why we work tirelessly to make sure our clients not only have stellar videos, but also a seamless plan of attack.

    Just this week, I met with a number of WireBuzz clients in the Bay Area, to make sure they were making the most of their video assets.

    What I got in return were happy customers and a reminder about the importance of a custom-tailored video marketing strategy.

    To make sure you understand why strategy is just as important as the video, I’ll share a few examples of how we’ve used custom strategies to help our clients’ businesses grow in this episode of Video Marketing Mastery.

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  • The Difference Between Video Production Houses and Video Marketing Agencies (Ep. 38)


    Here’s a secret:

    Not all video producers are created equal.

    You may not realize this, but video production companies and video marketing agencies offer two very different services.

    Find out more about the many differences between video production houses and video marketing agencies in this episode of Video Marketing Mastery.

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  • Is Video Marketing Right for Your Business?

    who needs video marketing

    Honestly, we think everyone can benefit from video marketing.

    No, it’s not only because we’re video marketers. We just know that in today’s digital landscape, it’s difficult to run a successful campaign without video.

    Having some form of video asset is almost expected now because it holds attention so well. In fact, 1 in 4 people claim that they lose interest in a company if they don’t have a product video.

    And 80% of people cite video as “important” to the buying process.

    Think about it. Wouldn’t you rather watch a video than read about a product?

    Chances are, your audience would rather hit “play.”

    So regardless of your industry, target demographic, product, or service, you should really start creating some videos.

    If you’re still not convinced, check out this episode, and I’ll make sure you understand why everyone needs video marketing.

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