• Using Video To Identify & Connect With Prospects (Ep. 37)

    Using Video To Identify & Connect With Prospects

    When it comes to content, video is in a league of its own.

    It extends attention spans and captivates audiences. It evokes emotion like no other form of media. It speeds up the learning process in an enjoyable way.

    But did you know it also makes your business’s expertise scalable? Video can jumpstart your company’s relationship with prospects long before you ever call, email, or meet in-person.

    And with certain video players, you can gather valuable data about your viewer’s interests and needs more efficiently than other content formats.

    But don’t take our word for it…

    In this episode, I interview Dan Tyre, HubSpot’s Director of Sales, about how video can propel your sales results to the next level. Find out why video is a game-changer when it comes to connecting with your potential buyers in this episode of Video Marketing Mastery!

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  • 3 Secrets to Speeding up Sales with Video

    Boost Sales With Video

    Ever wonder if there’s a secret to speeding up sales?

    Guess what? There is…

    It’s called video.

    A good sales video can save valuable time. By automating part of your sales process with helpful videos, your sales team can focus on closing deals with better-informed prospects.

    But do people really respond to videos as well as they would if they were talking to a real person?

    Find out in this video!

    Jason Fair, WireBuzz’s Director of Content Development, will walk you through the 3 ways video helps your sales team close more deals, faster.

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  • 5 Common Blunders Brands Make When Creating Content

    5 Common Blunders Brands Make When Creating Content

    Creating great content can feel overwhelming.

    You’ve probably heard that “Content is King,” but you also know it’s not 2005 anymore. You can’t just create content, it needs to be remarkable and stand out to be worth your time.

    But what exactly makes content effective?

    Unfortunately, there is no easy answer. Marketers and bloggers have been debating that very question since the early days of content marketing.

    A much better (and simpler) approach is to focus on what you shouldn’t be doing, especially when you’re first getting started.

    That’s why I’ve pulled together a list of the five most common blunders businesses make when creating content.

    As long as you aren’t making these big mistakes, you can relax developing your skills as a writer or video creator over time.

    Let’s get started…

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  • How To Create a Conference Strategy

    How To Create a Conference Strategy

    What is the one thing you absolutely must have to successfully exhibit at a conference or trade show?


    You have to get the attention of the audience. Until you have their attention, you can’t build relationships or sell your product.

    But this is nothing new. Trade shows have roots in the ancient souks of the cazbah, where traders brought caravans of the most enticing wares to bazaars to sell.

    These were spectacular festivals, magical and mysterious blends of bartering and one-upmanship.

    Much like today’s exhibit halls, booth owners sought to stand out from the crowd. But each successful strategy spread like wildfire throughout the community, nullifying the innovator’s competitive advantage.

    As our products have evolved over time, so too have our methods for captivating the audience.

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