Content Marketing

  • 6 Simple Ways to Use Testimonials that Increase Sales

    6 Simple Ways To Use Testimonials That Increase Sales

    If you’re looking for ways to boost sales and convert skeptical leads into buyers, testimonials are the way to go.

    They provide several benefits, like:

    Building trust and credibility with your products
    Humanizing your business, making it easier to relate to what you do or sell
    Helping your leads picture themselves enjoying the benefits of your solution
    That’s why marketers agree that happy customers sharing positive experiences make for the most effective type of video content.

    But how should you use your testimonials? And are there better places than others to post them?

    The great thing is there are several ways you can use testimonials in order to convert leads into buyers and increase sales.

    Here are a few of the most effective ways to share customers’ stories of success with your product or service…

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  • Content Strategy: Why Your Video’s ROI Depends on It

    Content Strategy: Why Your Video’s ROI Depends on It

    Without a content strategy, all the hard work you put into creating videos can amount to nothing.

    And with video in particular, you’re investing more resources into that content, which makes it even more important that you have a thoughtful strategy for how that video will achieve your goals and generate ROI.

    Now, you might be wondering… what exactly does a content strategy look like?

    Luckily for you, I’ll show you how to get started with a great strategy for your content in this video. Check it out!

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  • 3 Reasons Why Testimonials Are so Powerful

    3 Reasons Why Testimonials Are so Powerful

    Smart marketers know that the most persuasive sales messages don’t come from a sales rep or a business owner…they come from other satisfied customers.

    You’re not the most credible source of information on your product, because you have an incentive to sell it. Or at least that’s how your prospects see it.

    But when your sales message comes from a genuinely satisfied customer, prospects view that as far more credible and persuasive.

    And when you combine that kind of social influence with story and the emotional power of video, you get the most valuable kind of video content there is:


    Here are three reasons why testimonial videos are so effective…

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  • What Is Video Marketing And Why Is It So Effective?

    What is Video Marketing

    You hear about it all the time, but marketers have failed to answer one simple (but important) question…

    What is video marketing?

    Honestly, I could go on about this for hours — even days. But to make sure we’re all on the same page, I’ll keep it quick.

    Today, video marketing encompasses a lot of things. From television to tweets, videos are used to promote brands and businesses. Marketers all over the world have recognized the effectiveness of video, and now there are countless ways to use video to attract prospects and convert them into customers.

    To make sure you have a full understanding of what we mean when we say “video marketing,” check out this video!

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  • How Video Fits Into The Buyer’s Journey (Ep. 31)

    How Video Fits Into The Buyer’s Journey

    When was the last time you made a big purchase without doing your own research first?

    People want the best, and they’re not going to take your word for it anymore.

    Reading about products, looking up reviews, and checking out competitors are all a normal part of being a consumer today.

    And that’s not all…

    Don’t forget that people must first become aware of their problems or desires before they start researching. Only then can they make a decision.

    These steps are all part of the Buyer’s Journey. And if you understand what your potential customers are going through, then you’re better equipped to make content that will quickly guide your customers through the buying process.

    Not only does this method generate more ROI by helping you deliver your prospects the right content at the right time, but new tools like Wistia and HubSpot help businesses understand their prospect’s needs and behaviors like never before.

    But even with these insights, you still need to make content that your prospects find valuable.

    That’s why we brought in Jason Fair, WireBuzz’s Director of Content Development, to discuss the importance of making videos to complement the Buyer’s Journey.

    Not only will we cover the basics, but we’re going to tell you exactly what types of video will help the buyer along the way.

    This is an episode you won’t want to miss!

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  • How to Build Trust and Drive Sales By Answering Your Customer’s Questions (Ep. 24)

    How to Build Trust and Drive Sales By Answering Your Customer’s Questions

    Every inbound marketer has heard the excuse: “We’ve tried creating content before, but it just didn’t work for us.”

    Sound familiar?

    The problem is made even worse when you listen to so-called “experts” make the claim that it can take up to two years to get ROI from your content.

    This just fundamentally isn’t true — if you create the right kinds of content, your sales team will feel the impact immediately and you’ll be producing assets you can use for years to come.

    The secret: answering your customer’s questions. Marcus calls this the “they ask, you answer” approach to creating content, and it lines up nicely with our very own approach to topic selection.

    It all comes down to creating content that will help your sales team sell better, faster. And to do that requires alignment and cooperation between your sales and marketing teams.

    Fortunately, creating the right content isn’t rocket science; anyone can do it.

    In this episode of Video Marketing Mastery, you’ll find out how.

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  • 5 Common Blunders Brands Make When Creating Content

    5 Common Blunders Brands Make When Creating Content

    Creating great content can feel overwhelming.

    You’ve probably heard that “Content is King,” but you also know it’s not 2005 anymore. You can’t just create content, it needs to be remarkable and stand out to be worth your time.

    But what exactly makes content effective?

    Unfortunately, there is no easy answer. Marketers and bloggers have been debating that very question since the early days of content marketing.

    A much better (and simpler) approach is to focus on what you shouldn’t be doing, especially when you’re first getting started.

    That’s why I’ve pulled together a list of the five most common blunders businesses make when creating content.

    As long as you aren’t making these big mistakes, you can relax developing your skills as a writer or video creator over time.

    Let’s get started…

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  • Content Marketing: 7 New Tricks for Old Marketing Dogs

    Content Marketing: 7 New Rules for Old Marketing Dogs

    It’s a dog-eat-dog world.

    And for those of us in marketing, that’s never been more true than it is today.

    Seemingly overnight, content marketing burst onto the scene, challenging prevailing marketing practices that were honed over a century of professional skill, thought and discipline.

    Along with the change came new tools, new data and new technical skills.

    It can be intimidating. After all, they say “you can’t teach an old dog new tricks,” implying that only Millennials who possess these skills can succeed in today’s world.

    In truth, marketing hasn’t changed as much as you think. All you need is some guidance. And a few new tricks.

    To help you get started, I’ve compiled a short list of tips, or “tricks,” for anyone who’s feeling left behind by the seismic shift in the marketing landscape.

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  • 10 Quick Tips to Dominate Twitter at Your Next Conference

    10 Quick Tips to Dominate Twitter at Your Next Conference

    It sucks, doesn’t it?

    You spend thousands of dollars bringing your company to a conference, only to get average (or below average) results.

    In the past, this usually would happen to organizations that felt they needed to have a presence, but lacked the resources to really “go big.”

    But today it seems that EVERY brand stands out, with flashy colors, elaborate booths, and cool conference “swag.”

    Getting attention can be virtually impossible when everyone is using the same tactics. Walk into any exhibit hall today and you’ll find yourself bombarded with sound, color and motion. It’s an advertiser’s worst nightmare.

    This conference booth “arms race” has driven up the cost of exhibiting at conferences for everyone. And with bigger budgets come greater expectations.

    So how can event coordinators help their brand rise above the noise and stand out? Find out more…

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