Posted by Colin Noonan | October 21, 2016
If you’re looking for ways to boost sales and convert skeptical leads into buyers, testimonials are the way to go.
They provide several benefits, like:
Building trust and credibility with your products
Humanizing your business, making it easier to relate to what you do or sell
Helping your leads picture themselves enjoying the benefits of your solution
That’s why marketers agree that happy customers sharing positive experiences make for the most effective type of video content.
But how should you use your testimonials? And are there better places than others to post them?
The great thing is there are several ways you can use testimonials in order to convert leads into buyers and increase sales.
Here are a few of the most effective ways to share customers’ stories of success with your product or service…