Conference Marketing

  • 9 Cost-Saving Tips For Creating Professional Videos at Scale (Ep. 32)

    9 Cost-Saving Tips For Creating Professional Videos at Scale

    If there’s one thing that prevents businesses from creating videos, it’s this…

    Video is more expensive.

    Maybe it even feels too expensive for your company to invest in right now.

    Yes, video usually has a higher price tag than text or images. And there’s a lot that goes into a single production.

    You have to hire a video crew and take time out of your busy day to get in front of the camera.

    You need to figure out what topics you want to cover, and decide what types video content you need. You might even have to hire actors or find customers that are willing to give testimonials.

    We understand that taking the plunge into video can be intimidating because of the cost (both time and money) associated with it.

    But it doesn’t always have to be that way.

    There are lots of ways to get more out of your video investment and produce videos at scale.

    In this episode, Todd will share 9 cost-saving techniques for producing videos that fit your budget.

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  • Using Video To Get the Most Out of Your Conference Strategy (Ep. 29)

    Using video to get the most out of your conference strategy

    Do you depend on conferences to generate leads and make connections in your industry?

    If so, you know that the leads you develop at conferences are critical for increasing ROI.

    But what about when it’s over—are you effectively nurturing your new contacts once they’ve gone home?

    Converting your leads to customers depends on your post-conference tactics, so you should be putting as much work into your follow-up email campaign as you did your pre-conference strategy.

    And what about everyone else in your industry that couldn’t attend?

    Only a small percentage of your target customers will be at the conference with you. The rest are wondering what it would have been like to be a part of the action.

    Video can enhance your business’s conference strategy every step of the way.

    In this episode of Video Marketing Mastery, I’ll show you how to use the power of video to attract leads, increase ROI, and even save some money at your next conference!

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  • 10 Tips to Make SABCS a Profitable Conference!

    The Alamo

    Each year 7,500 physicians and researchers from over 90 countries converge on San Antonio, Texas for the San Antonio Breast Cancer Symposium.

    It’s fitting that experts in the fight against breast cancer meet here in such a colorful and resilient community that for centuries has overcome battle after battle.

    So that’s where I’ll be December 9 – 13, 2014 to learn, listen and report on the newest developments in medical research, improved treatments and reasons to hope that we will one day conquer the disease.

    If you’re attending as well, here are a few tips I’ve learned about how to get the most out of the experience while making it a profitable investment for your organization.

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  • 9 Ways to Support Your Sales Team at Conferences

    9 Ways to support sales at your next conference

    So, after all your hard work, you finally got management to fund an exhibit at an industry conference.

    The problem is, now everyone’s asking about ROI.

    Really?! ROI?

    The key to a positive return on investment is two-fold: containing costs while generating a lot of revenue.

    Simply put, your plan must support your sales team’s efforts to boost sales at conferences. All it takes is some cooperation and a solid strategy. Luckily, you’ve come to the right place.

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  • How To Create a Conference Strategy

    How To Create a Conference Strategy

    What is the one thing you absolutely must have to successfully exhibit at a conference or trade show?


    You have to get the attention of the audience. Until you have their attention, you can’t build relationships or sell your product.

    But this is nothing new. Trade shows have roots in the ancient souks of the cazbah, where traders brought caravans of the most enticing wares to bazaars to sell.

    These were spectacular festivals, magical and mysterious blends of bartering and one-upmanship.

    Much like today’s exhibit halls, booth owners sought to stand out from the crowd. But each successful strategy spread like wildfire throughout the community, nullifying the innovator’s competitive advantage.

    As our products have evolved over time, so too have our methods for captivating the audience.

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