Todd Hartley, Author at WireBuzz

  • What Fake News Means for Google and Facebook (Ep. 52)

    Video Marketing Mastery Podcast, EP 52

    Recently, everyone’s been up-in-arms about fake news.

    Facebook and Google are both receiving tons of criticism for allowing websites that publish inaccurate articles to go viral on their sites.

    Some are even citing fake news as the reason for the 2016 presidential election results!

    But as an investigative journalist in my past career, I know this is nothing new.

    Fake news was a problem long before Google and Facebook ever existed, only now it’s easier to spot and fact-check.

    For many, that’s not a good enough solution…

    People are calling for reform.

    But if two of the biggest tech giants in world start doing what is asked of them and become the judges of what is and isn’t “real,” then what does that mean for new media?

    In this episode, I share the consequences of censorship in the digital age, and answer a few of our listeners’ video questions that we’ve received over the past week.

    This is definitely an episode you won’t want to miss!

    Read More
  • Viewtopia 2016: How Salesforce Uses Video in their Content Strategy (Ep. 51)

    How Sales Force Uses Video in their Content Strategy - Video Marketing Mastery

    Coming up with an effective video strategy for your business is tricky.

    First and foremost, everything you do should support your business goals. You’ll also need to consider things like your audience size, your buyer’s journey, and which traffic sources you want to focus on to get prospects through your sales funnel.

    No two content strategies will ever look the same, but it helps to see examples of successful companies using video marketing to extend their reach and educate leads.

    And who better to learn from than Salesforce?

    At Viewtopia 2016, I sat down with Salesforce’s Sr. Manager of Social Media and Content, Marissa Kraines, and Director of Video Strategy, Victor Haseman, to talk about how they use video marketing to reach their business goals.

    Even if your company isn’t as big as Salesforce, there’s plenty to learn from this conversation. We talked about everything from Snapchat ads to building thought leadership with video, so you’ll definitely want to tune in to this episode!

    Read More
  • Is Video Better at Driving Traffic or Closing Sales? (Ep. 50)

    Video Marketing Mastery Podcast with Todd Hartley and Marcus Krieg

    If you’re new to video marketing, you might think that going viral is the epitome of success for a business video. When you see videos from companies like Dollar Shave Club or GoPro get millions of views, it’s easy to think that views are the best measure of effectiveness, when it should always be ROI.

    Don’t get me wrong. Video can be great for driving traffic, but most marketers fail to recognize one key ingredient: you need a sizable audience for a traffic-based strategy to work. Either that, or a big advertising budget.

    That’s why we tend to steer our clients with small audiences toward videos that optimize their sales funnel.

    But determining if your business should use video to drive traffic or close sales will depend on your needs and business goals.

    To help you understand how you should be using video marketing, I’ve brought Marcus into the studio to discuss how effective video is at driving traffic and closing sales. You won’t want to miss this episode of Video Marketing Mastery!

    Read More
  • How Increased Competition Affects Video Marketers (Ep. 48)

    How Increased Competition Affects Video Marketers with Marcus Kreig

    The window of opportunity to use video as a competitive advantage is starting to close…

    And soon, the days when businesses didn’t need video content to stay competitive will be a thing of the past.

    Even today, consumers expect brands to use video. In fact, 25% of people lose interest in brands if they don’t have a product video.

    So if you haven’t already made videos for your business, you better act fast or risk falling behind.

    But before you set up a studio and start cranking out videos, keep this in mind: the competition is getting stiffer, and it’s getting increasingly difficult to stand out from the crowd, even with video marketing.

    Read More
  • 4 Steps For Persuading Your Stakeholders To Invest In Video (Ep. 47)

    4 Steps For Persuading Your Stakeholders To Invest In Video

    Sure, you understand the power of video. You’re convinced that video is going to generate leads, boost sales, and skyrocket your company’s ROI…

    But what about your boss?

    Even today, many key stakeholders don’t recognize the significant advantage video can provide to a business.

    So the question is: how do you persuasively inform key stakeholders about the importance of video, without turning it into a conflict over company resources?

    It’s an important question, which is why I’ve brought back Marcus Krieg to walk you through a simple four-step framework for persuading your coworkers to give video marketing a try.

    If you’re fighting to get video adopted at your company, then this is a great episode you won’t want to miss!

    Read More
  • 4 Strategic Ways to Grow Your Business With Video (Ep. 46)

    todd-podcast-thumbnail-episode-46-featured-image

    By now, you know that a strategic business video is an investment. Even when you’re doing everything in-house, it’s still going to take more time, money, and resources than other forms of content.

    So naturally, you want to be sure you’re going to get a return.

    The good news is, with the right video content, your one-time investment in video can translate into long-term business growth.

    If you focus on on creating evergreen video content, you can use those videos for years to come, and often in multiple ways.

    For example, a home page explainer video can help your website sell more effectively and help your sales team engage with new prospects via direct sales outreach.

    Curious about other ways video can help you directly increase revenue? Then you don’t want to miss this episode of Video Marketing Mastery!

    Read More
  • What Facebook’s Recent Analytics Scandal Really Means For Marketers

    015_facebook-scandal-marketers_blog

    By now I’m sure you’ve heard about the big Facebook “scandal” surrounding their Average Watch Time metrics.

    As expected, the media blew the entire situation out of proportion, claiming that Facebook was intentionally inflating their metrics.

    But as a video marketer, when I first heard about the issue I was left scratching my head, wondering what the big deal was…

    So to help correct any misunderstandings around this controversy, I’m sharing what actually happened and how it affects marketers and advertisers.

    To read the full story, check it out on The Huffington Post.

    Read More
  • 20 Business Problems That Can Be Solved by Video (Ep. 45)

    todd-podcast-thumbnail-episode-45-featured-image

    When you’re faced with a significant business problem, it often feels like a dead end.

    If you don’t have a clear path for overcoming an obstacle, it can easily shelved for a later date…that never comes.

    But in my experience, it’s these difficult challenges that present the greatest opportunity for ROI.

    So when I’m not working to resolve my own company’s business challenges, I’m helping clients handle theirs. Entering new global markets, training an inexperienced sales team, and handling customer objections with ease are just a few examples of what we do for our clients everyday.

    And as you know, our secret weapon is video.

    In this episode, you’ll discover 20 common business problems that can be solved by video… and how to do it!

    You may even uncover business problems you didn’t know you had. That’s why this is an episode you definitely won’t want to miss.

    Read More
  • The 6 Stages of a Successful Video Marketing Campaign (Ep. 44)

    6 Stages of a Video Marketing Campaign

    People often perceive video marketing as difficult, even confusing.

    Sure, it takes work. Video can be time-consuming, expensive, and even risky — but only if you don’t know what you’re doing.

    The good news is, you’ll never have to take a gamble on video as long as you understand the six stages of a successful online video campaign.

    When you begin your video production with a strategic plan in place, the time, money, and effort spent on creating a video will all be worth it in the end. And because you’ve already made all of your decisions before the actual shoot day, you also end up saving resources since you’re not relying on guesswork.

    As long as you have the technical know-how (or hire a video crew that does), then designing effective video campaigns isn’t as complicated as you may think.

    In this episode, I’ve invited some of the digital marketing rockstars on the WireBuzz team to share everything you need to know to run a successful video campaign from start to finish.

    So if you’re ready to learn how to run your own successful online video campaign, this is an episode you won’t want to miss!

    Read More
  • The Truth Behind Facebook’s Video Metrics Controversy (Ep. 43)

    todd-podcast-thumbnail-episode-43-featured-image

    By now, you’ve probably heard the outrage. Lots of video marketers and advertisers are infuriated by Facebook’s supposed Average Watch Time “controversy.”

    Quite simply, the issue revolves around whether or not Facebook counts video impressions that have a watch-time of 3 seconds or less. They’ve done it both ways, but of course, they can’t make everyone happy.

    So what’s the big deal? Find out in this episode of Video Marketing Mastery!

    Read More
  • Page 1 of 6
  • Connect With Us

  • Explore Content by Category

  • Get Your Free Consultation

    Get a Free Consultation