Marcus Krieg, Author at WireBuzz

  • YouTube vs Facebook Video: What Marketers Need To Know


    Last week we explored the importance of customizing your videos for different platforms, but to do so effectively, you need to know how each platform differs.

    And of all the platforms you could share videos on, the two most popular (by far) are YouTube and Facebook.

    Fortunately, they also provide a perfect example of just how different two platforms can be.

    The context couldn’t be more different; when people go to YouTube, they’re usually going there to do something specific. But on Facebook, people just scroll through the newsfeed until something catches their eye.

    YouTube is the world’s second largest search engine, while your Facebook videos disappear from the newsfeed after a couple days.

    YouTube doesn’t consider autoplays as “views,” whereas Facebook videos autoplay in the newsfeed (without sound) and record views after 3 seconds.

    It’s difficult to imagine how these video platforms could be any more different.

    And yet, most marketers continue to treat the platforms like they’re the same.

    Find out why that’s a mistake This Week In Video Marketing!

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  • Social Video Marketing: Optimizing Your Videos For Each Platform


    Remember when Facebook tried to make hashtags catch on?

    How embarrassing was that?!

    They tried to copy a technique that works on Twitter, but it just didn’t make sense for Facebook’s users.

    It didn’t work because Facebook isn’t a discovery platform like Twitter. And it never was.

    The critical mistake Facebook made here, is that they lost sight of what their platform is and how people actually use it. They tested something that was guaranteed to fail because it didn’t align with how users engage with their platform.

    The same dynamic applies to marketers as well — if you don’t understand how to tailor your communication to the context and culture of each platform, you’ll just embarrass yourself like Facebook did.

    You know what I’m talking about. You probably see it all the time; brands that create a tweet that automatically gets posted on Facebook too. Those results are so bad, they speak for themselves.

    It’s pretty obvious that you need to tailor your content for each platform you’re using…and video is no different!

    That’s why This Week In Video Marketing, we’re going to discuss social video marketing and the importance of optimizing your videos for each platform you intend to share them on.

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  • How To Increase Your Facebook Audience Reach Using Video

    How to increase your facebook audience reach using video

    Facebook is becoming an increasingly frustrating problem for marketers.

    On the one hand, it’s the king, queen, and ace of social media platforms. The ad network is extremely effective and Facebook’s users practically live on the platform.

    But on the other hand, Facebook is becoming increasingly “pay-to-play” as they relentlessly scale back your organic post reach, or the percentage of your fans who see each post you share.

    Between January and July of 2016 alone, Facebook pages have experienced a dramatic 52% decline in organic reach.

    And that’s just the most recent shift. In 2012, Facebook pages had a 12% organic reach. Today, your reach may be as low as 2%!

    Find out how video can help This Week In Video Marketing!

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  • Promotion: What To Do After You Finish Your Video Project

    What To Do After You Finish Your Video Project

    A powerful video that only one customer sees is not going to get you great results. But then again, neither will a viral video that doesn’t convert viewers into customers.

    At WireBuzz, we put a lot of emphasis on the strategy that goes into creating an effective video, from topic selection to scriptwriting and production.

    But what about getting your video in front of potential customers?

    Unfortunately, if you’ve waited until your video is complete to develop a strategy for actually using that video, it’s probably too late.
    So for This Week In Video Marketing, we’re going to be talking about how to get your videos the exposure they need to get ROI. And that all begins with strategy.

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  • YouTube SEO for Beginners: How to Get More Video Views

    YouTube SEO for Beginners Blog Graphic

    Admit it…

    You want your YouTube videos to get a lot of views. And while video views aren’t always the best metric for evaluating your video’s success, they are an essential ingredient.

    Views are all about exposure. As you get more video views, you should also generate more leads.

    So how can you get more video views and leads from YouTube? Find out This Week In Video Marketing!

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  • The Most Important Phase of Video Production


    Last week we discussed the importance of #2, high quality video creation, and how to choose the right production partner based on your goals.

    This week we’re going to take a step back and focus on something even more important: your video’s strategy.

    While production quality is important, it can’t overcome a bad strategy. I can’t tell you how many videos we’ve seen clients make that are gorgeous, but completely miss the mark on strategy.

    We don’t want that to happen to you, so be sure to check out today’s edition of This Week In Video Marketing.

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  • How To Write and Edit a Video Script

    Why Even Good Writers Struggle with Video Scripts

    Sure, video can be great for holding your audience’s attention. But only if it’s an engaging video.

    We’ve all encountered videos where the talent has no personality and speaks like a robot. Not only are they boring, but you can barely follow along because their vocabulary is too robust and their sentences are complicated.

    When a hard-to-follow video has clearly been scripted, the writer made a critical mistake…

    They didn’t account for the vast differences between the way we write and the way we speak.

    As listeners, we need clear, concise sentences that flow naturally. Scripting mistakes create “speed bumps” that give viewers an opportunity to click away. But a well-written script flows seamlessly and makes it easy to get lost in the story.

    Scripts aren’t meant to be literary masterpieces; what reads well on paper (or a screen) rarely sounds good in a video. That’s why even seasoned writers struggle to write compelling video scripts.

    So before you begin writing for video, find out the 4 biggest differences between copywriting and scriptwriting in this episode!

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  • This Week In Video Marketing: Choosing the Right Production Partner

    Choosing the right video production partner-blog-feature

    You already know that videos can help you generate and educate leads, extend your reach, and increase sales.

    And you also know that quality matters.

    In many cases, investing in a higher quality video can get you higher ROI…but there comes a point when you’ll see diminishing returns. So it’s all about striking the right balance, which requires understanding your production options and when to use them to maximize ROI.

    And that’s exactly what we’ll be exploring This Week In Video Marketing.

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  • Video Quality: When to Make Your Own (And When to Hire Help)

    DIY vs Video Production vs Video Marketing Agencies

    How important is video quality?

    It’s not an easy question to answer, because viewers will have different expectations for different types of videos.

    Some you may be able to do yourself or with just the help of a videographer, while other videos will need more polish and a deeper strategy than you could produce on your own.

    The question then, is how to know the difference…find out here!

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  • This Week In Video Marketing: Is YouTube Worth Your Time?


    One of the most common challenges marketers face is prioritizing channels and tactics.

    And it makes sense…there are thousands of internet marketing “gurus” telling you to be everywhere, encouraging you to invest your time and resources in every new platform.

    But who’s got the time or budget for that?!

    Unless you already have a thriving business with a large marketing budget, it’s simply infeasible to be everywhere.

    All that said, YouTube is an extremely powerful platform. Not only is it the #2 most-used search engine (after Google), but it also refers the highest quality traffic of any social network on the web. Plus, it leverages the power of video to educate, entertain, and convert your audience into customers.

    However, YouTube is only worth your time if it’s a good fit for your business and you’re willing to commit to the strategy.

    YouTube is the same way: half-measures won’t net you half the results…it often just means you’ll get no results. So you have to commit.

    But first, you should probably know if YouTube is even the right platform for your business.

    Find out This Week In Video Marketing…

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