Posted by Colin Noonan | December 19, 2016
Is your home page leaving money on the table?
Does it clearly and concisely explain what you do, who you do it for, and why that’s important?
Because here’s the thing: your home page probably gets the most traffic out of any page on your website and visitors expect it to clearly communicate the value of your product or service.
If you don’t grab your visitors by the eyeballs, the vast majority will never give you a second chance.
You probably already know you need a great headline and a clear, compelling message. But if you’re counting on website visitors reading to learn more about your product, then you’re definitely leaving a significant source of revenue untapped.
One-in-four people will actually lose interest in your company if you don’t have a product video.
That’s why a home page explainer video is one of the safest (and best) investments you can make in your business.